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News, opinion, thinking, reaction. And futurology. Written, spoken, and filmed.


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news

2 min read

Agency of the Year. So what?

Why our third win doesn't matter. And why it does, very much, for our industry. It restores your...

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podcast

49 min listen

Award-winning case study: Building an effective Partner rewards club

Fancy getting 75% of your partners participating in your rewards program?  Join Harry and Jon as...

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podcast

45 min listen

Award-winning case study: Creating awareness and trust to accelerate demand

Award-winning insights... Join hosts Jon and Harry as they explore this B2B Marketing Awards winner...

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blog

4 min read

The metaverse: Why B2B marketers should care

The so-called metaverse. For something that has precisely nothing to with Doctor Strange, the...

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blog

4 min read

The rise of the brand publisher

We’ve recently written a guide discussing the death of the third-party cookie, which is already...

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podcast

42 min listen

CMO perspectives: Building seamless online and customer experiences

Host Jon Busby is joined by Christy Marble, CMO of Pantheon, the SaaS platform to help innovate,...

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podcast

48 min listen

Engaging technology partners more effectively

This week we're gaining some incredible channel insights from Tracy Walker, director of...

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podcast

18 min listen

B2B paid social: Formulating the perfect strategy - Part 2

Join host Jon Busby, and guests Debbie Clark and Alex Tanner in this exciting two-parter. They'll...

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news

2 min read

16 nominations in the B2B Marketing Awards

This has been a record-breaking year. I might sound like a broken record, but this year we received...

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podcast

31 min listen

B2B paid social: Formulating the perfect strategy - Part 1

Join host Jon Busby, and guests Debbie Clarke and Alex Tanner for the first part of this...

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podcast

38 min listen

What the #?*! is going on with cookies?

Your quick-fire 3rd party cookies update!  The goal post for Chrome phasing out third-party cookies...

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blog

5 min read

Honesty is the smartest policy

As a discipline, marketing can’t claim to have been what might be called a goldmine of honesty and...

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podcast

45 min listen

Demand gen: Fuelling your funnel for success

Over the last couple of years, there's been a shift in marketing's approach to demand gen. With so...

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blog

3 min read

Channel marketing: What goes around comes around

Where the tech channel is concerned, the more that things have changed over the years, the more...

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podcast

30 min listen

Finance and marketing alignment: Learnings from Cannes P2

Marketing is constantly under fire to prove their contribution to revenue. Even in a marketing...

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podcast

36 min listen

Measuring ad effectiveness: Learnings from Cannes P1

Is attention the new pinnacle of ad effectiveness? And are we giving enough thought to our ad...

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podcast

23 min listen

Channel marketing conversations: A CMU recap

Channel Heroes Assemble! After a very successful Channel Meet Up in June, we're recapping the event...

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podcast

39 min listen

Third party cookies: the sun is setting, are you prepared?

This week on the Tech Marketing Podcast, the chat's all about analytics and the irrevocable changes...

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report

1 min read

Creative effectiveness in B2B marketing

 

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blog

4 min read

Best practice for brand publishers

Unless you’ve been living under a rock, you’ll be aware that third-party cookies are in the firing...

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podcast

23 min listen

Can(nes) B2B marketing take the creative lead?

The grand reveal of a B2B category at Cannes! We're joined by David Ryan, Head of Art, and Tim...

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podcast

21 min listen

B2B brand building: A super-cut

 In Jon's absence this week, we have a supercut of brand-building and awareness insights for you. ...

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podcast

30 min listen

The art of closing the channel loop

A tale as old as time… Yes, we're all still searching for the Nirvana where sales and marketing...

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blog

3 min read

It’s time to talk: Mental health

The theme of this year’s Mental Health Awareness week is loneliness. This blog will hear from two...

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podcast

26 min listen

World Innovation Day Q&A

Tenacity, leadership and motivation? Experimentation and action? What does innovation mean to you…...

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blog

2 min read

Change the channel: why audio is the answer in a crisis

You know you need empathetic marketing. A human brand in uncertain times. But many companies are...

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podcast

40 min listen

The rise of the brand publisher podcast

As third-party cookies slide into oblivion the move to first-party data is a huge challenge for...

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podcast

22 min listen

The drivers of B2B marketing: Creativity, innovation and disruption

Join us for a deep-dive discussion around the ‘holy trinity of effective B2B tech marketing:...

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podcast

34 min listen

Femmepowerment in tech

Our IWD podcast featuring Hidden Talent and Culture Consultancy delves into the topics shaping the...

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podcast

53 min listen

AI: Expectations Vs Reality

Why does training AI require turning data coal into data diamonds? Is there any value to AI getting...

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report

2 min read

Taming the third-party cookie monster

How will you cope when we run out of cookies? Our guide’s got you covered. Last year was a...

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blog

4 min read

Could employee advocacy be your brand’s new ‘secret weapon’ on social?

Could employee advocacy be your brand’s new ‘secret weapon’ on social? If you’re a B2B marketer,...

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podcast

35 min listen

B2B marketing and the Metaverse (plus NFTs)

Joined by Innovation & Partnerships Director, Jonathan Sedger, we journey into the future of...

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podcast

42 min listen

Winning ABM P2: Foresights with Hitachi Vantara

We’ve covered the details in Part 1: Insights. Now it’s time to look at tomorrow's picture in Part...

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podcast

49 min listen

Winning ABM P1: Insights from Hitachi Vantara

In today’s data-saturated world of ABM, it’s all about knowing when to draw a line in the sand, and...

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blog

4 min read

The modern engine for business growth: getting to grips with marketing’s 3 strategic levers

Increasingly, marketing is being recognised as a revenue driver and 83% of CEOs[1] agree: their...

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podcast

49 min listen

Brave ideas: Experimentation and risk-taking in B2B marketing

In an industry deluged with dull, cookie-cutter campaigns, taking creative risks is one of the best...

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podcast

39 min listen

The B2B marketers’ guide to data networks

Did you know that 95% of B2B buyers are not in the market for your products? So how, if at all, can...

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podcast

42 min listen

Award finalist case-study: The future of live, virtual & hybrid events

Is the future of events hybrid, virtual and as live as a power line? Sigfox Connect 2020 exceeded...

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podcast

35 min listen

The B2B Marketing Awards: Taking a look behind-the-scenes

What should you be including in your submissions for awards? And how can you win the recognition...

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podcast

49 min listen

Award-finalist case study: Making your brand front of mind

How do you make your brand front of mind in a crowded marketplace? And how should your actions...

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blog

1 min read

Your secret brand-building weapon: MarTech

When you hear the term ‘Martech’, you probably think about lead generation – and you aren’t alone...

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report

1 min read

Are you prepared for a new era of marketing in 2022?

We’re approaching a tipping point in B2B marketing. With more opportunities for digital integration...

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podcast

44 min listen

Award-finalist case study: Successful demand generation

What can we learn from an award-finalist demand generation campaign? In today's episode, Jon &...

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podcast

42 min listen

Award-finalist case study: Putting the art into MarTech

You’ve got the right channel, the right technique, the right content, and compelling creative...

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blog

3 min read

Improving personalization in B2B marketing

We know too much. The current B2B obsession with personalization is a result of all that lovely...

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podcast

42 min listen

So the third-party cookie crumbles

Third-party cookie basics: All you need to know about Google's next move. Jon & Harry are joined by...

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blog

2 min read

Once a year? National Coming Out Day is just the start

In the movies, coming out seems like a one-time event. But it’s not. For our LGBTQ+ employees,...

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podcast

34 min listen

Personalisation or individualisation?

Has personalisation gone too far? Today we are joined by Stuart Constable, Head of Copy & Content...

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podcast

38 min listen

Innovation insights 4: Why do we innovate?

Jon & Harry investigate the core principles of innovation and discuss why it is so important to...

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podcast

43 min listen

Sales & marketing alignment

Jon & Harry are joined by Drift’s Partnership Director & Founder of  Sales Confidence, James Ski,...

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blog

2 min read

Twogether with pride: Partnering with It Gets Better UK

Inclusive at the core Equality and inclusivity extend beyond corporate social responsibility; it...

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blog

3 min read

Getting passionate about emotion in B2B tech

“Emotion” is such an... emotional word. It generates a lot of strong feelings within B2B tech...

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blog

1 min read

The power of partnership: Drift x Twogether

Innovation, for us, means; “Increasing our clients campaign success through innovation and...

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blog

3 min read

Three special ingredients for a great partner experience

For all the success of virtual events in the past year, there really is no substitute for the...

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podcast

52 min listen

Innovation insights 3: Personalisation

What is the “uncanny valley” of personalisation, and can we make it to the other side? In today's...

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podcast

min listen

Audio in content marketing

Let’s talk about the elephant in the room, voice in marketing. In this episode, we discuss how to...

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blog

2 min read

Integrated agencies: Connecting a creative and calculated mindset

Integrated agencies can drive a more holistic understanding of client problems, which creates a...

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podcast

25 min listen

Buzzwords of marketing

Which words have evolved over time into something useful and brilliant, and which just help you...

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blog

2 min read

Context is king, in the evolving world of digital media

Modern digital media lets you tune in to your key opportunities. Media Director, Michele Reale,...

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podcast

32 min listen

MarTech 2: Data, data, data

Are marketers using data to the best of their ability? Where does data stop and creativity begin?...

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podcast

59 min listen

Innovation insights 2: A new look at AI in marketing

What if we see marketing through the eyes of an AI expert? Why does it matter? How can we use it?...

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podcast

31 min listen

New starters: a vision for tech marketing

There's never been a more exciting time to work in tech marketing. But you shouldn't just take our...

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podcast

51 min listen

2021 marketing trends

What will 2021 look like for tech marketers? What market trends are we seeing? What do you do next...

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podcast

33 min listen

Tech vs. creativity

What’s the hardest-hitting discipline in modern B2B marketing? Classic creative powers? Or the new...

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blog

3 min read

4 steps to make your ABM more empathetic (and effective)

We all love that feeling. It’s the buzz you get when someone surprises you with your favorite...

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blog

2 min read

Your marketing through the eyes of AI

Like me, you might have thought about AI from a marketer’s perspective. How will you show your...

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news

3 min read

The #1 fastest-growing B2B marketing agency

Twogether named #1 fastest-growing B2B Agency in the B2B Marketing Benchmark Report 2021. Here’s...

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blog

2 min read

Your ABM prospects don’t trust you. Here’s why.

Their job titles? Tick. Their challenges? Tick. Personalization? Got it. So, what’s missing from...

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report

1 min read

Your marketing peers told us all about their strategy for 2021

After a crazy 2020, you might wonder how you should adapt your marketing strategy. And you might...

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podcast

46 min listen

Channel marketing: Leading the way through a crisis with NetApp

We're joined by channel leaders Chris Lamborn and Mara McMahon from NetApp.  We'll be chatting...

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blog

2 min read

Time for geeks to rule the roost

Our previous titans of industry Steve Jobs, Bill Gates, Larry Ellison, previously idolized by the...

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blog

3 min read

How to make your media spend work harder, for longer

Four ways to strike a better balance with your marketing Are you making waves, or is your media...

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blog

3 min read

Channel revolution is now possible. What’s stopping us?

Channel revolution is now possible. What’s stopping us? Three barriers to change (and how to jump...

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blog

5 min read

Important user behaviour trends to factor into your next social strategy

Important user behaviour trends to factor into your next social strategy. The ability to adapt...

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podcast

44 min listen

Answering your questions: B2B marketing today and beyond

What does the B2B Marketing climate look like? And how do we see the future panning out?  Join...

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blog

2 min read

Channel marketers, this one’s for you

MarTech for the underappreciated Look at the Chief MarTech Technology Landscape for 2019 – or...

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blog

2 min read

How to measure up in marketing

Why data could free you from the number crunchers. How marketers can make sure they’re measured...

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news

1 min read

Why we’re giving up award entries for 2020

This year, we won’t be entering awards. Any of them. Here’s why, and what we’re doing instead....

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podcast

57 min listen

The 3 V’s of B2B content syndication metrics

Welcome to this bonus episode of The Tech Marketing Podcast. Today, John Busby and John Breedon are...

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blog

4 min read

B2B marketer? Four things to keep in mind for your social media activity in 2020

With another new year comes another renewed effort to keep on top of the latest developments and...

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podcast

20 min listen

CMO challenges P4: Quality media environments and content (cont...)

We are back in the booth with Lizzy Knights-Ward from LinkedIn. We discuss the importance of...

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news

2 min read

Another year, another success.

Twogether are starting 2020 as B2B Marketing Communications Agency of the Year. After our previous...

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podcast

30 min listen

CMO challenges P3: Quality media environments and content

Jon and Harry sit down with Lizzy Knights-Ward from LinkedIn They discuss the importance of quality...

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podcast

19 min listen

CMO challenges P2: Content effectiveness

A second part to the session with Laura Milsted from the Financial Times.  We discuss types of...

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podcast

19 min listen

CMO challenges P1: Brand value and short-termism

We are joined by Laura Milsted, Global Advertising Director from the Financial Times. In this first...

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blog

4 min read

GDPR and PECR: The opportunity to be a loud voice in a quiet space

Before we start, I’d like to get something off my chest, I’m not a lawyer. So, this blog should in...

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podcast

11 min listen

What does your brand sound like?

In this episode, our audio producer Harry gets a little too excited about sonic identity. How do...

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podcast

36 min listen

Client perspectives P3: Hitachi Vantara

Kate Skinner is the Senior Global Marketing Manager at Hitachi Vantara. On today's podcast, she...

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podcast

34 min listen

The confluence of physical and digital marketing

Join Jon Busby (CTO) and Alex Norbury (MD) on today's episode. We discuss the best way to combine...

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podcast

54 min listen

Client perspectives P2: Intuit Partner Programmes

In this insightful conversation on the channel, our CTO, Jon Busby, and our MD, Alex Norbury, talk...

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podcast

30 min listen

ABM: Insight or out of sight?

Join Minaz and Sara to reflect on recent successes and lessons. Specifically around using customer...

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podcast

44 min listen

Innovation insights P1: AI in marketing

We have an amazing conversation with John Busby, our CTO, and Katie King, Keynote speaker and...

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podcast

26 min listen

Client perspectives P1: Hitachi Vantara

Minaz Tejani our Executive Client Services Director talks to Nick Laurence of Hitachi Vantara. In...

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podcast

32 min listen

What happened to digital marketing?

We are pretty sure we know what digital marketing WAS... but not so sure we know what it IS.  In...

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podcast

24 min listen

What is a brand in 2019?

What is a brand in 2019? Who decides what your brand means and how much control do you have over...

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blog

2 min read

4 reasons your B2B prospects would ditch you on a date

You have 10 seconds to impress prospects with your marketing material before they lose attention....

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podcast

7 min listen

The importance of channel engagement

Engagement. Empowerment. Strategy. You’ve heard all the buzzwords, but what do they mean, and why...

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podcast

5 min listen

Data in 5 minutes

Data is scary, data is boring. We know. That's why we dragged our Director of DataOps and...

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podcast

min listen

Putting more RPM in your ABM Podcast | Twogether

What is Relationship Powered Marketing (RPM) and how can it accelerate your Account Based Marketing...

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blog

2 min read

Putting more RPM in your ABM

Sales and marketing, marketing and the agency, agency and sales, sales and the customer. These are...

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podcast

20 min listen

The stock image exchange

In this episode, we ask the question "Is a campaign without images better than a campaign with bad...

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podcast

20 min listen

Marketing to Millennials

Get your emojis at the ready. This podcast is a conversation with between our audio producer Harry...

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podcast

23 min listen

The potential of voice

Join hosts Harry Radcliffe and Jon Busby this week on The Tech Marketing Podcast We'll be...

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podcast

16 min listen

Voice in B2B marketing

Join host Alex Webber and Harry Radcliffe on The Tech Marketing Podcast. This week we're learning...

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podcast

22 min listen

Balance for better

Welcome to this special episode of The Tech Marketing podcast. This week we'll be talking about the...

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podcast

15 min listen

Supercharge your ABM

Join us on The Tech Marketing Podcast. Minaz Tejani and Sara Foxley discuss their top 5 ways to...

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podcast

26 min listen

Simplifying your MarTech approach

In this podcast we continue the discussion about MarTech. This time focusing on the small and...

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blog

1 min read

Audio in marketing: It’s not just noise

There are a lot of blogs that have flashy opening lines. We live in the age of the now. The...

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news

2 min read

Diversity in technology: the new frontier

Twogether joins alliance to champion diversity It’s a great time to work in technology. There’s no...

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blog

2 min read

A meaningful moment of tech

So often in the world of tech marketing, we navigate our way through the labyrinth of features,...

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news

2 min read

When hard work pays off

It’s been a big year for us at Twogether, and it’s not over yet. Hot on the heels of winning B2B...

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blog

2 min read

Can B2B Marketing tackle gender bias in leadership?

Women’s advancement in the corporate workplace has taken significant strides over the last century....

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blog

2 min read

Brand Guidelines – Blessing or Curse?

There’s a tool every designer uses every day, assuming their client isn’t a one-man band or...

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blog

2 min read

AI: Authentic Intelligence

Overcoming the Silo Effect in B2B Marketing. Have you ever asked your team for some insight into...

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blog

2 min read

Why did the chicken cross the road? To get to the worse supplier

So, for those of you that live outside of the UK, or don’t care for fried chicken fast-food...

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blog

2 min read

GDPR 2018: It’s still ok to get in touch with your emotions

Sorry. It’s GDPR again. But for once it’s not about the horror of it all. We’ve been looking at the...

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news

1 min read

Agency of the Year: Telling your story the right way

B2B organisations around the world are bringing technology to life. They’re telling stories of...

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blog

2 min read

Awards. Who needs them?

Yes, check the trophy cabinet. But here are five key indicators that an agency is worthy of the...

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blog

3 min read

Media and marketing are broken. Let’s fix them, Twogether.

Eh?! Okay, allow me to explain. The disparate media and marketing industry model we’ve grown up...

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blog

1 min read

Virtualized tech: You have to get real first

Every now and then, it’s nice to touch something. As B2B technology marketing specialists, we deal...

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news

1 min read

Celebration! Seven nominations in the B2B Marketing Awards

What could be better than being nominated for a 2017 B2B Marketing Award? How about being nominated...

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blog

3 min read

Marketing Concierge: 4 ways to help resellers get more from your MDF

$50 billion – that’s approximately how much marketing funding is left unspent annually by resellers...

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blog

2 min read

Avoiding the seven-year pitch

Content? Check. Slide deck? Check. Financials? Business plan? Credentials? Check. Check. Check....

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blog

0 min read

25 hour challenge at the Intuit Small Biz Hackathon

We were invited to take part in the Intuit Small Biz Hack to develop an app within 25 hours See how...

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blog

2 min read

Latest content marketing thinking: Fake news is good news for B2B marketers

One of the things that annoys me most about marketing blogs is knackered old marketers and fading...

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blog

2 min read

Got an idea? We’ll help you lasso the moon.

Why we should all try entrepreneurial thinking, and three examples of why it works. We all have our...

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news

1 min read

A tale of two bridges

Why are we linking our Marlow HQ with a new office in San Francisco? To get Twogether with our...

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news

1 min read

Global B2B marketing agencies: Twogether enters the top 20

It’s a great thing to love what you do. It’s an even greater thing to be recognised for it. So, I’m...

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podcast

28 min listen

MarTech 1: The World of Martech

The first episode of The Tech Marketing Podcast! In this podcast, our head of Martech John Breedon...

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