---
title: Complexity, Confidence, Consensus.
description: The world has changed. And so has decision-making. Jump into our report in collaboration with the Financial Times to understand your buyers better.
image: https://www.wearetwogether.com/hubfs/Hubspot%20-%20Featured%20image%20-%20updated.png
---

# Complexity, Confidence, Consensus.

**1 min read** - by Claire Davidson, Executive Strategy Director

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### The New DNA in Modern Decision-Making.

After three years of global tumult and tipping-point complexity, B2B decision-makers are not the same as they were. This report brings to life six new decision-makers – and explores the dynamics in play for marketers who want to reach them.

As B2B tech marketers, we're dedicated to understanding decision-makers. This research goes beyond traditional firmographics and delves into their preferences, personalities, and decision-making styles.

Use it to better understand your buyers – then shape and sharpen your approach for 2024 and beyond. Simply leave your details and download the research today. 

To access the full report, [click here](https://www.wearetwogether.com/hubfs/Marketing%20Content/Modern%20Decision%20Maker%20Report%20-%20Financial%20Times%20and%20Twogether.pdf?utm_campaign=FT%20Research%20Report&utm_source=email&utm_medium=email&utm_term=report%20download&utm_content=FT%20Research%20-%20LP%20Form%20Email).

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[[1]](https://www.wearetwogether.com/report/complexity-consensus-confidence#_ftnref1) McKinsey & Co., (2021), https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-every-business-needs-a-full-funnel-marketing-strategy

[[2]](https://www.wearetwogether.com/report/complexity-consensus-confidence#_ftnref2)  [https://www.adobe.com/content/dam/acom/en/experience-cloud/research/roi/pdfs/business-impact-of-cx.pdf](https://www.adobe.com/content/dam/acom/en/experience-cloud/research/roi/pdfs/business-impact-of-cx.pdf)

[[3]](https://www.wearetwogether.com/report/complexity-consensus-confidence#_ftnref3) The B2B Effectiveness Code, B2B Institute (2021)

[[4]](https://www.wearetwogether.com/report/complexity-consensus-confidence#_ftnref4) [https://www.gartner.com/en/marketing/insights/articles/three-key-gartner-marketing-predictions-2021](https://www.gartner.com/en/marketing/insights/articles/three-key-gartner-marketing-predictions-2021)

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