53 min listen
79 | Beyond the hype: The reality of emerging tech
We're joined on The Tech Marketing Podcast by Director of Emerging Technology at Dow Jones, Elena...
The lines between the physical and the digital are fast disappearing. It's about time; audiences have seen just about everything there is to see as far as old-school digital is concerned.
It's time to break the digital fatigue. You have to deliver experiences that cut through and go deep. Fortunately, the barriers to entry into this new breed of immersive and hybrid experiences are tumbling fast.
And as the metaverse flexes its potential, we're already seeing what the next generation can expect from these breathtaking new landscapes.
Together, we'll create digital, physical and hybrid events that establish deeper connections, with customers, prospects, and partners.
We'll help you create events and experiences that capture the imaginations of your buyers. Ways of telling your brand story that have high impact and linger in the memory, bringing people back for more.
The art is to pick the winners in the relentless race to innovate. Our innovation team will work with you to select the technologies that will bring your brand to life and deliver your objectives.
Together, we'll produce unforgettable moments and brand experiences that turn into revenue-rich relationships.
Breaking the walls of traditional event marketing, enabling person-to-person, multi-dimensional interactions, both at the event and through virtual experiences.
VR/AR and immersive experiences
Pave the way for the metaverse, with groundbreaking virtual and augmented realities and immersive experiences, in the real-world and in digital channels.
Transformational learning experiences
Virtual spaces that make learning or understanding complex products more memorable and engaging, including gamification to inspire and reward success.
Out of home and guerrilla marketing
Get real and personalised with high-impact, localised tactical campaigns, as well as pop-up hybrid events and stunning digital advertising.
Guardianship of the journey and the experience from concept to delivery, including platform selection and co-ordination of specalist partners.
It's literally a game changer.
It enables our partner sales teams in a brand-new way that had not been possible before.