4 min read
The rise of the brand publisher
We’ve recently written a guide discussing the death of the third-party cookie, which is already...
The goal is to turn readers into revenue. To do that, your voice needs to be present at every stage of the buying cycle.
But it's noisy out there. More than ever, you need content that will cut through and engage your readers. You need to speak their language.
It calls for a new kind of marketing copywriter. Someone comfortable with the disciplines of advertising, direct response and journalism. An enquiring, skeptical and curious mind.
We have a big team, packed with people like that. They're producing fresh, relevant and valuable content that is optimised for every conceivable platform, channel and audience.
Yes. We can write almost anything. From scratch, if necessary. Following your tone of voice and championing your brand.
It starts with the reading and the interviews. We work closely with our strategists to get inside the reader's world. Their business priorities, the competitors they will be considering, the issues that affect their technology choices.
We also interrogate you and any other stakeholders to get the detail that makes the story. Only then do we blow the dust from our keyboards, roll up our sleeves and get typing.
Together, we provide you with a mighty medley of skill, style, experience and expertise. We'll tell your story in words that paint a thousand pictures.
We work with the art team to wrangle and refine the ideas that infuse your campaigns with irresistible energy and emotion.
Email nurtures, pay-per-click, SEO, social media, targeted banners and even good old direct mail - we write words that prompt action.
Advertising and brand building
The classic disciplines of above-the-line still have a critical role, with always-on campaigns that tell your brand story and fuel demand generation.
Movies and audio
We write storyboards, voiceover scripts (and we do voiceovers, actually), outlines for podcasts and all things seen and heard. We host podcasts, too.
Our team includes three experienced journalists, who bring the objective, investigative approach that gives credibility and readability to white papers, eBooks, blogs and all other kinds of content.
At last some ‘proper’ advertising that tells the viewer what it’s actually about. 31 years in the coming…
Sage Intacct Partner