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Helping Sage
'Raise the game'

Showing how the Sage Intacct cloud finance platform drives businesses forward and transforms the role of the finance director, the "Raise your game" campaign lifted the previously low-profile UK presence of the brand into the forefront of audience thinking – delivering significant demand gen and sales growth in the process.

30% uplift across the entire funnel

104% deal increase during 90-day sales cycle

45% month-on-month TOFU traffic increase

153% BOFU high-value conversion increase

From counting beans
to creating value

The finance function is changing. Tired of their historic ‘bean counting’ label, Finance Directors (FDs) want to start being seen as true strategic value creators.

While many have the skills necessary though, they often remain compromised by multi-entity complexity, siloed data, and manual day-to-day processing.

Giving FDs the sweeping 360° cloud-based view of operations they need, enabling more informed decisions, and ensuring ongoing, sustainable business success, Sage Intacct changes all that.

However, with brand awareness low (few in UK finance having even heard of Sage Intacct), its competitors were capitalising and running explicit switching campaigns.

Accordingly, Sage needed to:

- Create a differentiated, resonant brand vision to inform and inspire the UK's FDs in a dynamic, increasingly competitive marketplace

- Position Sage Intacct as the definitive platform for FDs to transcend workaday processes, unlock powerful insights, and become true business value creators

- Give Sage Intacct a stake in more SaaS, Non-Profit, and Professional and Financial Services opportunities

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Exceeding expectations. And then some.

Dramatically increasing brand awareness, "Raise your game" took Sage Intacct from relative audience obscurity to marked and sustained prominence amongst its target demographic.

Giving these FDs an in-depth understanding of how Intacct could be helping them focus on the bigger picture, driving their businesses forward, and transforming their roles, this drove significant demand gen and sales increases.

30% uplift across the entire funnel

104% deal increase during 90-day sales cycle

45% month-on-month TOFU traffic increase

153% BOFU high-value conversion increase

Brand recognition in this space was an issue. Twogether... developed a multi-touch media campaign accelerating our performance almost from the day of launch; adding 30% to MQLs, SQOs, and sales in the first wave, and increasing output by almost 50% in the second.

This campaign hugely exceeded our expectations and propelled Sage Intacct to be a leading product in Sage’s UK portfolio.

Rebecca Barnett

Senior Marketing Director – Medium Segment
at Sage