3 min read
Why you should invest more in marketing during economic uncertainty
B2B brands have felt the enormous pressure of the recent economic downturn. But marketers remain...
Building brand value, awareness, content, experiences, and equity to drive long-term business growth and marketing performance.
It all comes back to brand. Awareness. Emotion. Demand generation. Customer experience. Loyalty. Growth.
Brand is at the heart of everything
Investing in brand means building relationships with customers on a meaningful, emotional, and long-lasting level. To be known and considered even before your buyer has demand.
There is no better tool for driving growth than building your brand. And to cut through in crowded markets, you need a partner who understands the complexities of your audience's emotions.
We ask the questions no one else asks. And we apply our deep knowledge of tech to gain insights that non-specialists don't even know about.
The truth of the relationship between your audience, your technology and your brand is what makes for authenticity. It is the ability to uncover and define that truth that defines and differentiates Twogether.
It's about circumventing short-term thinking and transforming your brand. As a B2B brand agency, we'll audit and refine everything, from your target personas to stakeholder research.
The goal is to bring your technology and your brand authentically to life, maximising brand attribution and generating long-term revenue. As a proven driver of value and growth, your place in the boardroom will be assured.
It begins with the interrogation of your brand and its values. We'll create the messaging, content and experiences that bring your brand to life. Building awareness, changing perceptions, deepening engagement.
All in all, and from end-to-end, it'll be emotional.