--- title: B2B Strategy and Planning | Twogether description: Get deep B2B audience, brand and market insights. And with comprehensive technical understanding. All from the leading B2B technology marketing agency. image: https://www.wearetwogether.com/hubfs/twogether-featured%20image-1200-628-option2.png --- # Shift mountains. Move minds. Transform perceptions. --- Driving new revenue means turning the unknown into the known. Entering new markets. Reaching out to competitor customers. Finding fresh ways to boost lifetime customer value. We'll tell you things about your customers that even they don't know. We'll plan customer journeys that engage them from end-to-end. And we'll inspire our creative experts to turn our thinking into high-impact, high-performance campaigns. We do it with deep audience, brand and market insights. And with comprehensive technical understanding. The result? Campaigns that cut through, resonate, and inspire. And that drive performance and growth. [![get in touch](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25591942/f32cdd18-32dd-4d17-81b0-632bdee33f09.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25591942/f32cdd18-32dd-4d17-81b0-632bdee33f09) ## It all begins with the audience We dig deep and wide to build vivid pictures of their world, their journeys, and what matters to them. As people, not just as business technology buyers. At the same time, we explore the competitor landscape and the ownable creative territory. We use the latest analytics tools to define and refine the human problem, and the opportunity for the brand. All of which drive the development of your core value proposition and the messages that need to be communicated. To the right buyers and influencers, at the right time in their buying cycle. And always, brand is intrinsic to our thinking. **Strategic insights** Delivered by macro, market and competitor research, as well as key account and stakeholder insights, all feeding into persona development, buyer behaviour and intent analysis. **Value proposition and messaging framework development** From strategic positioning, key narratives and value creators, to the development of compelling brand stories. **Go-to-Market activations** Including social selling guidance and best practice, customer lifecycle mapping, A/B testing and optimisation frameworks. **Marketing strategy, communications and plans** Strategies, communications and content plans based on audience insights and buyer journeys. > They help cut through the noise to provide us with rich insights, comprehensive strategy and a holistic yet exciting view on how we can approach our programs. > > London Stock > Exchange Group ## Case studies [ view all ](https://www.wearetwogether.com/work) [ ![Logo-sage-white-large](https://www.wearetwogether.com/hubfs/Our%20Work%20Imagery/_Client%20Logos/Logo-sage-white-large.svg) ## Raise Your Game ## 30% uplift across entire funnel view case study ](https://www.wearetwogether.com/work/sage-raise-your-game) [ ![Logo-salesforce-white-large](https://www.wearetwogether.com/hubfs/Our%20Work%20Imagery/_Client%20Logos/Logo-salesforce-white-large.svg) ## Building Blocks of ABM ## 1:20 for closed business view case study ](https://www.wearetwogether.com/work/salesforce) [ ![Logo-ellucian-white-large](https://www.wearetwogether.com/hubfs/Our%20Work%20Imagery/_Client%20Logos/Logo-ellucian-white-large.svg) ## Live 2020 ## 730% increase in registrations view case study ](https://www.wearetwogether.com/work/ellucian) [view all case studies](https://www.wearetwogether.com/case-studies) ## Related resources [ view all ](https://www.wearetwogether.com/insights) [**featured** 45 min listen ### 146 | From Portals to Agents: Reinventing Partner Success with AI Data first, AI everywhere. In this week's episode of The Tech Marketing Podcast Jon Busby and... read more ](https://www.wearetwogether.com/podcasts/146-from-portals-to-agents-reinventing-partner-success-with-ai) [**featured** 35 min listen ### 145 | The psychology behind successful partner programs with Seema Barman Turning partner programs into strategic powerhouses. In this week's episode of The Tech Marketing... read more ](https://www.wearetwogether.com/podcasts/the-psychology-behind-successful-partner-programs) [**featured** 35 min listen ### 144 | The secret to navigating marketing complexity Leading with curiosity. The latest episode of The Tech Marketing Podcast sees Jon Busby speaking... read more ](https://www.wearetwogether.com/podcasts/the-secret-to-navigating-marketing-complexity) [view all insights](https://www.wearetwogether.com/case-studies) ## Explore our other services Twogether is a full-service agency focused 100% on business technology. From strategy to delivery, it's all here, all the time. [![view services](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25591942/27c8cb25-0db9-4a9f-9bf5-738b1814b4d7.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25591942/27c8cb25-0db9-4a9f-9bf5-738b1814b4d7)