18 min listen
B2B paid social: Formulating the perfect strategy - Part 2
Join host Jon Busby, and guests Debbie Clark and Alex Tanner in this exciting two-parter. They'll...
Driving new revenue means turning the unknown into the known. Entering new markets. Reaching out to competitor customers. Finding fresh ways to boost lifetime customer value.
We'll tell you things about your customers that even they don't know. We'll plan customer journeys that engage them from end-to-end. And we'll inspire our creative experts to turn our thinking into high-impact, high-performance campaigns.
We do it with deep audience, brand and market insights. And with comprehensive technical understanding.
The result? Campaigns that cut through, resonate, and inspire. And that drive performance and growth.
We dig deep and wide to build vivid pictures of their world, their journeys, and what matters to them. As people, not just as business technology buyers.
At the same time, we explore the competitor landscape and the ownable creative territory. We use the latest analytics tools to define and refine the human problem, and the opportunity for the brand.
All of which drive the development of your core value proposition and the messages that need to be communicated. To the right buyers and influencers, at the right time in their buying cycle. And always, brand is intrinsic to our thinking.
Delivered by macro, market and competitor research, as well as key account and stakeholder insights, all feeding into persona development, buyer behaviour and intent analysis.
Value proposition and messaging framework development
From strategic positioning, key narratives and value creators, to the development of compelling brand stories.
Including social selling guidance and best practice, customer lifecycle mapping, A/B testing and optimisation frameworks.
Marketing strategy, communications and plans
Strategies, communications and content plans based on audience insights and buyer journeys.
They help cut through the noise to provide us with rich insights, comprehensive strategy and a holistic yet exciting view on how we can approach our programs.