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105 | Fear and Optimism: Charting your course to generative AI
Generative AI is here to stay. So how can B2B marketers harness the opportunity at hand? This week...
Accounts. Industries. Individuals. Building high-value relationships has to start with trust.
You need a real understanding of the people you want to engage. Only then can you move their minds and change their hearts.
It takes a tried and proven approach to cut through and make the deep impact you need. A fiercely action-oriented approach like ours, that twice won Forrester ABM Program of the Year.
Together, we'll find the common purpose that builds a unique intimacy with your most valued customers. And unlocks sustainable, profitable revenue.
No matter how you want to engage your accounts, it begins with the due diligence. We unearth the deep, focused insights that get you under the skin of your target audience.
Then we get your internal teams on board. Marketing, sales, the executive leadership. It's about getting everyone to share the vision and align with the KPIs and goals.
We'll establish an authentic creative platform for individual engagement campaigns, each one centred around an emotive value proposition.
It's a true end-to end process of customer activation, including customer engagement analytics and campaign refinement, right through to bid support.
Strategy and ideation
We dig deep, asking hard questions and pinning down objectives, and then set out the go-to-market plan.
Account mapping and insights
Social listening, intent monitoring, predictive analytics, sales workshops and contact profiling all help to focus our thinking and direct our action.
All the tools your team needs to continue the conversation, including messaging guides, sales tools, apps and support with social selling.
From consideration to conversion, we will engage your audience with high-impact creative thinking and personalised messaging and content, via multiple channels.
Campaign analysis and refinement
Proactive customer engagement analysis, together with the development of targeted nurture tools.
Deal-Based Marketing (DBM)
Hyper-focused DBM to add bespoke engagement activities in support of significant RFPs.
Twogether continuously demonstrate the value of their partnership by solving knowledge gaps to increase the effectiveness of our ABM account journeys.