---
title: Demand Generation | Twogether
description: Turn awareness into revenue. How? With an integrated B2B marketing agency known for delivering mean demand generation. It starts here.
---

# Demand: a new generation

#### **Your goal: Demand generation**

Transforming your funnel through a genuinely integrated program that turns awareness into demand, demand into leads, and leads into revenue.

---

Too many B2B brands want to see leads pouring from the top of the funnel and expect them to convert. That's not how long-term demand is created.

Sustainable revenue and growth are the outcomes of long-standing and carefully nurtured relationships. You're selling mission-critical technology; you have to be trusted by the people who want to buy.

That's why B2B demand generation is a strategic issue, not a tactical, lead-generating exercise. The seeds of demand must be sown months or even years before a deal is done.

## How we help

We'll uncover the complex habits, journeys and demographics of your buyers. And we'll secure their attention and loyalty by building strong emotional connections with your brand.

It takes a deep understanding of your technology to create content and experiences that will cut through and resonate with your customers. As a B2B demand generation agency, we'll bring a fully integrated approach to nurturing them through every step of their chosen buying journey.

We're in it for the long-term.   
Because you want more than a few spikes on your sales chart. You want a steady, steeply rising curve.

## Case studies

[ view all ](https://www.wearetwogether.com/work)

[

![Logo-kpmg-white-large](https://www.wearetwogether.com/hubfs/Our%20Work%20Imagery/_Client%20Logos/Logo-kpmg-white-large.svg)

## 18 Campaigns in 1

## 6.1 Million impressions

view case study 

](https://www.wearetwogether.com/work/kpmg-18-campaigns-in-1)

[

![Logo-sage-white-large](https://www.wearetwogether.com/hubfs/Our%20Work%20Imagery/_Client%20Logos/Logo-sage-white-large.svg)

## Raise Your Game

## 30% uplift across entire funnel

view case study 

](https://www.wearetwogether.com/work/sage-raise-your-game)

[

![Logo-lenovo-white-large-1](https://www.wearetwogether.com/hubfs/Our%20Work%20Imagery/_Client%20Logos/Homepage/Logo-lenovo-white-large-1.svg)

## Green IT

## 1:90 ROI

view case study 

](https://www.wearetwogether.com/work/lenovo-green)

[view all case studies](https://www.wearetwogether.com/case-studies)

## Explore our B2B demand generation services

Demand begins with trust. You need compelling creative and content that is always fresh, relevant and valuable. And you need to orchestrate your testing and optimisation tactics to maximise effectiveness and response.

With Twogether, you can.   
All with one B2B integrated agency partner.

[Strategy & Planning

](https://www.wearetwogether.com/services/strategy-and-planning) [Creative

](https://www.wearetwogether.com/services/creative) [Copy

](https://www.wearetwogether.com/services/copy) [Media

](https://www.wearetwogether.com/services/media) [Account Based Marketing

](https://www.wearetwogether.com/services/account-based-marketing) [Data Ops & Performance

](https://www.wearetwogether.com/services/data-operations-and-performance)

## Related resources

[ view all ](https://www.wearetwogether.com/insights)

[**brand**

 2 min read

### The energy crisis no one talks about in B2B

Let’s talk about energy. Not the Red Bull-fuelled, triple-espresso type but the kind that flows...

read more 

](https://www.wearetwogether.com/blog/the-b2b-energy-crisis) [**featured**

 55 min listen

### 138 | Driving B2B impact through smarter signals and stronger teams

Signals over leads. Talent over tech. Confidence over conformity. Therese Parkes, Vice President,...

read more 

](https://www.wearetwogether.com/podcasts/driving-b2b-impact-through-smarter-signals-and-stronger-teams) [**featured**

 22 min listen

### 128 | Growth Marketing: Where ABM and Demand meet

What happens when you perfectly blend ABM and Demand strategies? Growth. Cat Dutton, VP of Global...

read more 

](https://www.wearetwogether.com/podcasts/growth-marketing-where-abm-and-demand-meet)

[view all insights](https://www.wearetwogether.com/case-studies)

## Other business goals

[### Drive long-term growth and brand equity

read more

](https://www.wearetwogether.com/goals/brand-building) [### Deliver world-class digital experiences

read more

](https://www.wearetwogether.com/goals/customer-experience) [### Capitalise on the promise of ABM

read more

](https://www.wearetwogether.com/goals/account-based-marketing) [### Engage and empower your channels

read more

](https://www.wearetwogether.com/goals/channel-growth)

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