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109 | From CPG to B2B: Exploring the modern marketing landscape
"Constraint creates Innovation." Siew Ting Foo, Global Head of Brand and Insights at HP. CMOs,...
Transforming your funnel through a genuinely integrated program that turns awareness into demand, demand into leads, and leads into revenue.
Too many B2B brands want to see leads pouring from the top of the funnel and expect them to convert. That's not how long-term demand is created.
Sustainable revenue and growth are the outcomes of long-standing and carefully nurtured relationships. You're selling mission-critical technology; you have to be trusted by the people who want to buy.
That's why B2B demand generation is a strategic issue, not a tactical, lead-generating exercise. The seeds of demand must be sown months or even years before a deal is done.
We'll uncover the complex habits, journeys and demographics of your buyers. And we'll secure their attention and loyalty by building strong emotional connections with your brand.
It takes a deep understanding of your technology to create content and experiences that will cut through and resonate with your customers. As a B2B demand generation agency, we'll bring a fully integrated approach to nurturing them through every step of their chosen buying journey.
We're in it for the long-term.
Because you want more than a few spikes on your sales chart. You want a steady, steeply rising curve.
Demand begins with trust. You need compelling creative and content that is always fresh, relevant and valuable. And you need to orchestrate your testing and optimisation tactics to maximise effectiveness and response.
With Twogether, you can.
All with one B2B integrated agency partner.