3 min read
Why you should invest more in marketing during economic uncertainty
B2B brands have felt the enormous pressure of the recent economic downturn. But marketers remain...
You have to be there when the moment is right. When your customer moves into buying mode. Yours has to be the most trusted name on the list.
As a global agency, we have the presence, buying power and experience to keep you front of mind. All the time, in all your markets.
We'll get you closer to your audiences with rich analytics. And we'll pinpoint targets to deliver your stories consistently across the channels your audiences love.
You'll have real-time insight, continuously optimising performance to drive response. Together, we'll make every dollar, pound, euro or even yen work harder for you than was ever possible before.
We'll equip you with a centralised model for media planning and buying. One central team to ensure messaging is aligned across channels, tactics and markets. To tap into the nuances of each audience or sector. To ensure greater optimisation, faster learning and better reporting.
Putting all your budgets in one place gives us the negotiating muscle that secures maximum value. You can react faster to opportunities, especially in biddable channels. You get real-time analytics and insight, with rapid and continuous optimisation of formats and creative.
All underpinned by our trusted status as a global media team. We provide multilingual support and hit the highest compliance standards, including IAB Gold Standard Certification and TAG Brand Safety Certification.
Research and audience insights
Experts on B2B audiences, we put research and insights at the core of everything we do. Unearthing audience truths by using data, insights and expertise to ask the questions that identify persona behaviour and uncover opportunities to influence in a unique way.
Programmatic and biddable
Our specialist biddable media team can reach B2B audiences at scale across multiple touch points - programmatic, paid social, DOOH, audio, video, ABM, PPC - delivering seamless user experiences to lead your audiences back to you.
International B2B media planning and buying
Remove the complexity of global, cross-channel campaigns. We’re experts in delivering messages by TV, outdoor, radio, print, online, paid social, media content partnerships, pay-per-click, video and mobile.
Campaign activation, management and tracking
Get peace of mind with our end-to-end services. Our media and data team will take care of campaign activation, and use data to ensure that your campaign delivers the best results.
Lead nurture and marketing automation
We can help you turn simple enquiries into real business, keeping you close to warm contacts and learning more about them through intelligent communications.
Twogether has a deep and proven understanding of B2B audiences, media channels and the B2B landscape. I would not hesitate in recommending them.