our work > Connect the future

Perception isn't
always reality

With 20,000 customers, 5,500 partners, and 5,700 certified developers across the globe, AVEVA leads the world in industrial software. The problem was that few in its target audiences knew it.

AVEVA needed to drive front-of-mind brand presence and awareness. The resulting 3-year brand campaign – "AVEVA Connect the future" – delivered precisely the resonance the company needed.

81% increase YoY ROI

#1 rank brand consideration

#1 rank brand preference

#1 rank brand favorability

Mind-share over matter

You might not have known it, but when it comes to cloud-enabled industrial management software, and helping those who need it to confront and overcome their unique transformation and growth challenges, AVEVA is a global market leader.

The problem was that – with higher-profile competitive brands commanding a massive mind-share among senior decision-makers in key target industries like water, energy, food, and infrastructure – few in AVEVA's audiences knew it either.

To displace these brands and win mindshare in their audience, AVEVA needed to invest in long-term and intelligent brand performance. It needed differentiation that would captivate audiences, with insight-driven tactics to punch above their weight and create cut-through.

The result? A 3-year brand campaign that delivered brand and business performance.

Big gains, bigger influence

Delivering on 3-years of brand activity, the campaign smashed targets. On average, AVEVA outperformed the market by nearly 10%, all whilst reducing budgets by 38% and increasing CTR by 50%.

Overall, the campaign demonstrated how brand performance can achieve long-term and sustainable growth.

81% increase YoY ROI

#1 rank brand consideration

#1 rank brand preference

#1 rank brand favorability

We are delighted with the outstanding campaign delivered through our great partnership with Archetype-Brands and Twogether.

Our insights-driven messaging and imagery is bold and plays to the personas we are targeting, optimized, and activated by our in-depth and targeted global digital media strategy. We saw ROI increase by 81% during the past three years, outperforming our sector.

Truly, this was a campaign which enabled AVEVA to reposition itself in the market and change perceptions of our brand.

AVEVA