49 min listen
108 | Nailing marketing effectiveness in 2024
Identify the opportunities to improve your marketing effectiveness. This episode sees James...
Using ABM to build closer, more intimate brand belief, rapport, and engagement with your key audiences
It's easy to get caught up in the frameworks, structures, methodologies and theories around B2B Account-Based Marketing, or ABM. And it’s not that they're not vital. They are. We know; we’re specialists in them all.
The key is not to lose sight of the human purpose that defines ABM: the need to build deep trust with people.
Trust in your brand, trust in your solutions, trust in you.
You can trust us to deliver those too.
Trust begins with common ground. Shared values that can become shared value. We'll create B2B account-based marketing campaigns that are bespoke and exclusive not only to you, but also to the individuals and industries you want to reach.
Then, when all the science and due diligence is done, it's creativity that gives it meaning. As a B2B account-based marketing agency, we'll create campaigns that turn insights into immersion and inspiration. Personalisation into partnership. Data into delivery. Strategy into revenue.
Most of all, we'll turn the natural tenacity of ABM into genuine audience trust. The kind of trust that inspires action.
ABM is a multi-channel, multi-medium process. It needs a consistent, not to say persistent, integrated approach. That's why we have become so adept in the craft.
It's all here, Twogether.