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The ABC of better ABM

With its portfolio having expanded considerably following its merger with Hitachi Consulting, and with demand for digital transformation and superlative data availability, extraction, and analysis surging thanks to the pandemic, 2020 was a big year for Hitachi Vantara.

Not least in completely redefining its ABM strategy to generate new business and Marketing Influenced Revenue (MIR).

logo-b2b-2021-bronzelogo-b2b-2021-finalist          

1:130 ROI
400+ generated leads
250,000+ social & display impressions
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Bronze

2021

Most commercially
successful campaign

Finalist

2021

Best use of
customer insight