49 min listen
108 | Nailing marketing effectiveness in 2024
Identify the opportunities to improve your marketing effectiveness. This episode sees James...
The stack is stacked. Bits of tech everywhere. Most of it good, but not all of it working together. And therefore not all of it delivering the ROI it should be delivering.
We'll clarify the link between your marketing and revenue. Enhance and optimise your existing martech investments. Identify where new ones will have maximum impact. And drive and maximise ROI across the stack. All via an easy, platform-agnostic approach.
The result? A unified marketing tech stack. One that turns those disparate, disjointed data streams into configurable dashboards. And delivers timely, comprehensive reporting and actionable, at-a-glance insight.
We're part of it, with our own platforms. So we bring hands-on, sleeves-up know-how to the integration and optimisation of your martech.
At the tech level, we can run your solutions and deliver effective go-to-market activities within your existing ecosystem. It doesn't have to take a rip-and-replace to get your tech where it needs to be.
We'll outline your technology stack, showing how your existing technology is structured, the flow of data and leads, and any gaps that may need addressing.
And as it all comes together, we'll work with you to extend the power and performance of your martech solutions across your marketing operation. We'll help you implement, manage and maintain cohesive processes and lead generation.
From there, it's a smooth step to a full DataOps implementation. We'll help you turn your optimised martech stack into an engine for business intelligence and revenue.
We'll kick-start your go-to-market activities, activating marketing automation content, aligning tracking with existing web analytics, and managing lead routing through your CRM.
Including lead management, marketing and sales integration, and webinar production.
Analysis, segmentation, targeting and buying to deliver pinpoint campaigns.
Collation, cleansing, visualisation, analytics and attribution, feeding the insights that transform marketing effectiveness.