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Turning loyalties
into royalties

Trying to expand its share of the fiercely competitive laptop and high-performance workstation marketplace, tech superpower Lenovo knew that partner loyalty, preference, and performance would be critical.

That made the creation of a programme to motivate, reward, and secure the allegiance of those partners critical too.

The hugely impactful upshot, developed by Twogether Channel Solutions, was the Lenovo Partner Rewards Club.



74% increase in total sales of Reward Club eligible products
65% average increase in sales by enrolled partners
11% increase in marketing activity and campaign activation by partners
100% of eligible partners were retained in the programme



Best customer
engagement initiative



Best channel
marketing campaign