When tech giant Dell wanted to drive up its North American channel's Precision Workstation sales, it quickly realised that an innovative, rewarding training medium would be critical if it was to fully engage with such a high-achieving target audience. The result was the Precision Game Hub, a 360° 3D digital learning experience – and it delivered all round.
One of the world's largest and most renowned tech multinationals, Dell Technologies is a name that speaks for itself.
Never content to rest on its considerable laurels however, it wanted to ramp up the numbers of specialist Precision Workstations being sold through its network of distribution and reseller partners in North America.
With product knowledge and training of the essence, offering an 'engaging, interactive, memorable learning experience' would be crucial. One that would change the perceptions and behaviours of hundreds of partner users and transform their approach to selling the Dell hardware in question.
There was a problem though. Such high-earning high performers tend, understandably, to be reluctant to interrupt their schedules without the promise of even higher earnings and performance.
A conventional digital learning environment wouldn't do.
Something special was needed.
2023
Metaverse/emerging technologies
2022
Best sales enablement initiative
2022
Best channel marketing campaign
