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Be first to the party: A guide to your first-party data strategy

1 min read - by Jon Busby - CTO

Having a first-party data strategy is no longer a nice-to-have for B2B marketers. It's an imperative. 

But where to start, or enhance your strategy, can be daunting. 

That's why we've created this guide. To help you navigate the complexities of first-party data, apply best practices to build more meaningful customer relationships, and improve your first-party data collection. 

Inside you'll discover:

  • What is changing and why it will impact your marketing
  • The trends in content strategy, customer experience, and personalisation to stay ahead of
  • The barriers B2B marketers must overcome to make the most of their data
  • The strategic, operational, and technology approaches to building a best-practice approach

Click here, or read below! 


[1] McKinsey & Co., (2021),


[3] The B2B Effectiveness Code, B2B Institute (2021)