featured
40 min listen
83 | Maximising influencer impact in B2B marketing
Discover how you can transform word-of-mouth into exponential brand growth. That's the power of...
read more
Voice activation
makes a big noise
Miami ‘Dot Conf’, Splunk's major partner event, takes place yearly. Representing the company's biggest product launch yet however, 'Conf 18' was different and special – providing massive partner engagement and growth opportunities, but also increasing the breadth and complexity of Splunk's value proposition.
The greatest risk was partners becoming disengaged and under-selling the company's solutions.
The need to prevent this while successfully promoting the event was further complicated by Splunk's desire to avoid an over-reliance on conventional channels like email – which would risk alienating an audience already inundated with marketing messages – and that many of its global partners were unable to attend in person.
A simple, personal solution was needed. One that would land Splunk’s message clearly and help partners navigate its new offerings and generate high-value sales all while maintaining their reputation.
"Turn up the volume", the innovative voice-activated campaign that followed, achieved precisely that.
