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Using audio to cut through the noise

Sage wanted a unique mechanism for attracting SME’s. A way to show that it understood the struggles small businesses go through. All delivered in a unique, innovative way.

Conceived in collaboration with Twogether, the result was 'Sound Advice', a podcast series that successfully engaged the target audience, won awards, and smashed barriers, targets, and expectations alike.

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Top 1% of global podcasts
272% above target subscribers
40% above target downloads
5 Star Average rating on Apple iTunes
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Gold

2022

Best podcast campaign
of the year

Finalist

2022

Best use of digital techniques
or technologies

Finalist

2022

Best use of
content marketing