Above and beyond
Marking a significant uptick in brand perceptions and trust, and setting an important precedent for Telefonica's use of integrated, multi-channel techniques, "Here to help your business flex" would exceed every one of its target metrics.
This included boosting:
- Spontaneous brand awareness from 51% to 54%
- Differentiation by 10 points to 115pts
- Telefonica’s Kantar brand-tracking score for flexibility to 32%, surpassing the 28% target
- Opportunities, surpassing the target of 410 by 33
All this, allied with 23,030 podcast listens helped Telefonica to take its campaign conversion rate to 1:22 – easily outstripping its 1:14 objective.
conversion rate, exceeding a target of 1:14
above podcast listener target
SMB telecoms market brand awareness