Flexing Telefonica's
B2B muscles

Starved of oxygen?

A high-profile, award-winning telecoms and connectivity titan, Telefonica can boast both the UK’s largest mobile network and its fastest consumer and business broadband network. 

The company is also consistently ranked as the country's favourite mobile network operator by its closest competitors.

Historically however, Telefonica has sometimes struggled to replicate those brand perceptions elsewhere, particularly in the business space.

Despite ramping demand for mobile connectivity and security among SMBs for instance, securing real traction for its business solutions had become particularly challenging in that area, as had trying to meet its SMB customer acquisition targets.

Driven, as a result, to re-imagine its SMB offering and audience approach, Telefonica decided to leverage one of its established master brand values – ‘flexibility’ – and make its tariffs, contract lengths, data rollover options, and other key services intrinsically more flexible.

It then needed a campaign that would articulate this and so establish its brand as the smart choice for SMB decision-makers, however.

"Here to help your business flex" would be the consequence.