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Green narrative triumphs with
flying colours

A Fortune Global 500 company with 63,000+ employees serving 180 markets, Lenovo is listed on the World Index as one of the planet's 100 most sustainable corporations.

Despite this, and the company's stated determination to help create ‘a better life for humanity’, few in its audience knew about its green credentials and intentions. Until Twogether's “Smarter Technology. Sustainable Solutions.” campaign that is.

logo-b2b-2022-finalist

1:90 marketing spend to revenue pipeline ROI
41% campaign conversion rate
55 direct opportunities generated
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Finalist

2022

Best use of
direct mail

Finalist

2022

Best use of
demand or lead generation