27 min listen
96 | Unlocking growth in B2B: Navigating all-weather marketing and creative success
For those who couldn't join our event with the LinkedIn B2B Institute last month, you're in for a...
A Fortune Global 500 company with 63,000+ employees serving 180 markets, Lenovo is listed on the World Index as one of the planet's 100 most sustainable corporations.
Despite this, and the company's stated determination to help create ‘a better life for humanity’, few in its audience knew about its green credentials and intentions. Until Twogether's “Smarter Technology. Sustainable Solutions.” campaign that is.
Lenovo is, in every sense, a colossus of the technology world.
A member of the Fortune Global 500, providing consumer electronics, personal computers, software, and related business solutions and services across 180 markets via more than 63,000 employees, it is a true multinational.
Priding itself upon trying to deliver "a better life for humanity", and in being more inclusive, more environmentally friendly, and constantly changing for good in order to do so, it has major green aspirations and credentials too.
Indeed, Lenovo is listed in the World Index as one of the planet's 100 most sustainable corporations.
With much of its target audience in EMEA unaware of all this however, it needed a campaign that would redress the balance. That would help it reach out to accounts, prospects, and partners and apprise them of its Green IT offerings, its CO2-offset and asset-recovery services, and the rest of its wide-ranging eco-agenda.
Having brought the "Smarter Technology. Sustainable Solutions". message to market rapidly and forcibly, the campaign proved a spectacular success very nearly as quickly, providing Lenovo with a robust, long-term pipeline and a conversion rate of more than 41%.
It also drove several other, equally compelling performance numbers.
Twogether continue to be a great partner for Lenovo because of their deep understanding of our solutions and their extensive B2B technology experience. Thanks to their creativity and agility, we were able to give reach our audience and give them a memorable and sustainable reminder of the power of technology to change the world for the better.
Not only did Twogether bring our message to market quickly, but the campaign also performed spectacularly, with a strong pipeline and over 41% conversion.
EMEA B2B Marketing Lead Demand Generation
Lenovo
2022
Best use of direct mail
2022
Best use of demand or lead generation
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