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'Tiny' campaign.
Huge results.

Whilst being best known for its range of laptops, Lenovo needed to energise its presence in the desktop market.

Turning to long-term partner Twogether for its development, the 'tiny' creative programme that followed would drive massive gains.

logo-b2b-2017-finalist

$6.2 million in sales pipeline
60+ confirmed meetings
3.6% SQL vs benchmark of 2.9%
388 pURL site visits
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Finalist

2017

Best use
of direct mail

Finalist

2017

Most commercially
successful campaign