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16 nominations in the B2B Marketing Awards

2 min read - by Alexandra Webber - Head of Marketing

This has been a record-breaking year.

I might sound like a broken record, but this year we received an outstanding 16 nominations at the B2B Marketing Awards.

In a recent interview with B2B Marketing, I said that any recognition is truly humbling. But sometimes, it’s also worth shouting from the rooftops!

It’s been a great year and there’s plenty to celebrate. We’re lucky to work with such collaborative and talented people. And fortunate to work with such great clients who trust and value our work.

So, what’s on the shortlist?

Dell Technologies – Game Hub

      • Best use of digital techniques or technologies
      • Best sales enablement initiative
      • Best customer engagement initiative
      • Best channel marketing campaign

Hitachi Vantara – Powering Partnerships

      • Best use of customer insights
      • Most commercially successful
      • Best use of account-based marketing

Lenovo – Green IT

      • Best use of direct mail
      • Best use of demand or lead generation

Lenovo – Rewards Club

      • Best customer engagement initiative
      • Best channel marketing campaign

Sage – Raise your Game

      • Best SME-targeted campaign

Sage – Sound Advice

      • Best use of digital techniques or technologies
      • Best use of content marketing
      • Best SME-targeted campaign

But the cherry on the cake of this year’s nominations is making the shortlist for the B2B Marketing Agency of the Year award. Winning or being nominated for an award is always a special moment, but the real reward is confirmation that we do what we love and do it well.

Thank you to everyone who has contributed to these campaigns – our clients, talent, partners, and peers – let’s raise a glass to these nominations and keep our fingers crossed for 16th November!

And in the meantime, if you’d like to know more about the work, feel free to get in touch. Maybe we can win more together.

[1] McKinsey & Co., (2021), https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-every-business-needs-a-full-funnel-marketing-strategy

[2]  https://www.adobe.com/content/dam/acom/en/experience-cloud/research/roi/pdfs/business-impact-of-cx.pdf

[3] The B2B Effectiveness Code, B2B Institute (2021)

[4] https://www.gartner.com/en/marketing/insights/articles/three-key-gartner-marketing-predictions-2021