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77 | Fighting for the Channel

58 min listen

We're joined by a very special guest, Amanda Fitzgerald, Head of Global Commercial Partner Marketing at RedHat. 

With over 15 years of experience in every facet of partner marketing that you can think of, Amanda takes us back to basics and focuses on what CMOs want to know. What's the sweet spot for MDF? How should you split your MDF between partners? How do you create alliances across your business? 

For your partner marketing masterclass, tune in now.

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