---
title: "CMO challenges P1: Brand value and short-termism"
description: We're joined by Laura Milsted, Global Advertising Director from the FT. We discuss how to balance short-term targets with building long-term brand value.
---

# CMO challenges P1: Brand value and short-termism

**19 min listen**

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### We are joined by Laura Milsted, Global Advertising Director from the Financial Times.

In this first part, we'll be discussing how to balance short-term targets with building long-term brand value.

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