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Twogether with pride: Partnering with It Gets Better UK

2 min read - by Penelope Torday - Copywriter

Inclusive at the core

Equality and inclusivity extend beyond corporate social responsibility; it manifests in our treatment of each other, in our actions and daring to challenge the status quo.

That’s why we’re excited to announce our partnership with It Gets Better UK, the UK division of the global It Gets Better Project. We’ll be supporting them as a pro bono client for Pride Month and beyond.

The It Gets Better Project, a non-profit organisation with a mission to uplift, empower and connect lesbian, gay, bisexual, trans, and queer youth around the globe, was founded in 2010 as a response to the high rates of suicide and self-harm among the young LGBTQ+ community in the US and the UK arm launched in 2018.

The truth is inclusive and accepting environments are not a reality for many in the LGBTQ+ community. A recent study by Stonewall found that one in eight LGBTQ+ people aged 18-24 had attempted to end their lives, and over 50% of trans people thought about suicide[i].

Since its inception, the grassroots movement, It Gets Better Project, has spread globally, with thousands of people supporting by making homegrown videos.

These have recently featured in their #YourStoryMatters campaign, which we helped them deliver. Our team devised a Media plan to run across socials and press; our creative team designed and wrote a series of banners that would feature across different sites. Together, we reached 1M+ impressions.

Finally, we equipped It Gets Better with a EOC Media Report. This will help them direct their next campaigns, as they work towards their vision: a world where all LGBTQ+ youth are free to live equally and know their worthiness and power as individuals.

They focus on building communities both locally and internationally by cultivating a growing network of international affiliates that have embraced the It Gets Better Project’s mission to support LGBTQ+ youth in their home countries, engaging with young LGBTQ+ people both online and offline and connecting them to local community service providers that can provide on-the-ground assistance.

Their aim is to connect young LGBTQ+ people with the global LGBTQ+ community by providing access to an arsenal of uplifting and inspiring stories of hope, resilience and determination, as told by members of the LGBTQ+ community and their allies.

Meaningful and impactful change is an ongoing process, but there are things we can all do right now as individuals to help LGBTQ+ communities around the world:

  • Discuss LGBTQ+ issues with friends, family and colleagues to raise awareness and create more inclusive and accepting environments.
  • Take discrimination and hate crime seriously by reporting it if you witness it both inside and outside of the workplace.
  • Support LGBTQ+ events and charities that represent impactful change for the community and campaign against policies and laws that discriminate against the LGBTQ+ community.

We can’t wait to start working with It Gets Better UK.

To learn more about the fantastic work It Gets Better UK do, visit their website.

Find out more.