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Your marketing peers told us all about their strategy for 2021

2 min read - by Alex Norbury - MD

After a crazy 2020, you might wonder how you should adapt your marketing strategy.

And you might wonder how you can keep pace with your peers and competitors. In fact, you can know for sure – because we’ve asked them.

Now, you can plan for 2021 with a clearer picture of how things will change. That includes:

  • How businesses will shift their approach to buying tech.
  • How you can stand out as marketers adopt new digital tactics.
  • How your clients will change the way they select partners.
  • What’s next for marketing delivery.
  • And as a B2B marketer, what do you do next?

To get ahead with your strategy, explore the survey results and analysis in our report below.

Click to read Strategy & Marketing 2021


[1] IPA and the Financial Times, The Board Brand Rift, June 2019.