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84 | How can CMOs extract maximum value from their data

50 min listen

Ever wished that you had the opportunity to hear what a CDO really wants from your marketing? Well here's your chance!

Jon and Harry are joined by Benny Benford, former CDO of Jaguar Land Rover, and positively disruptive data leader! Tune in to hear the conversation around:

- The challenges of being a CDO, and what they actually want from your marketing
- How to go about democratising data in your organisation
- The common misconceptions when it comes to getting value from your data

Do you have any burning questions we've not answered? Get in touch at and we'll answer them on the next podcast! 

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