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Channel marketers, this one’s for you

2 min read - by Uzma Ullah - Account Director,

MarTech for the underappreciated

Look at the Chief MarTech Technology Landscape for 2019 – or their 2020 European Landscape – and you’ll see And sure, we’re proud that our enterprise-grade platform, which put us on the first list in 2016, has only evolved and improved. But what we’re most proud of isn’t appearing. It’s where we appear.

As a channel marketer, you’re overlooked. In fact, in a sea of 2,427 European MarTech solutions, only 0.009% of those cater for channel and partner marketing.

Yet any tech company owes a huge percentage of its sales to the channel. So, helping partners grow through better lead generation and marketing isn’t an option. It’s a necessity.

While the explosion of MarTech apps shows no sign of slowing, very few address the specific needs of channel marketers. And at Twogether, we think there are a couple of reasons for that.

Firstly, improving efficiency and effectiveness for channel marketers means understanding – in fine detail – an increasingly complex web of businesses. Partners are more varied than ever in their structure and focus. And it requires years of experience to keep pace.

Secondly, you can’t create a truly effective MarTech solution for the channel by thinking about individual tools. You have to combine new tech, developed in collaboration with clients and partners, with awareness and services from every marketing skill set.

That’s why we’re so proud to say that – channel partner services and solutions from Twogether – sits firmly in the Channel, Partner and Local Marketing division of the Chief MarTech Landscape. Because it represents the culmination of 20 years of channel focus. And because it draws on all of our leading global B2B marketing expertise.

If you’d like to learn more about and our channel tools and services, get in touch. 

get in touch

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