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The Crucial "S" in ESG and the role of technology

5 min read - by Dr. Leeya Hendricks, Fintech CMO

Environmental, Social and Governance (ESG) goals are an increasingly pressing concern for business leadership teams.

With that in mind, The Tech Marketing Podcast recently welcomed special guest, Dr. Leeya Hendricks, who sat down with Twogether to discuss Sustainable marketing practices’.

Join Leeya now as she takes a deep dive into the social aspect of ESG and highlights why B2B tech marketers should be leading the charge:


As a Chief Marketing Officer (CMO) with a track record of driving innovation within the fintech industry, I'm committed to shedding light on the key role of social sustainability within the context of ESG principles.

The profound significance of the "S" in ESG plays a critical role in short-term and long-term organisational strategy. Let’s outline key strategic actions that can propel organisations and help to achieve ethical excellence and success.

The Growing Significance of the "S" in ESG

Recent years have witnessed a remarkable shift in how businesses are evaluated and valued. Sustainability data tells us that, while the "E" (Environmental) and "G" (Governance) aspects of ESG have traditionally been in the spotlight, the "S" (Social) component is now emerging as a powerful catalyst shaping the future of organisations.

Let's explore why the "S" in ESG is rightfully taking centre stage:

  • Changing Consumer Attitudes: In the era of conscious consumerism, today's discerning customers seek products and services from companies that align with their values. The "S" represents a company's societal impact, and consumers are increasingly scrutinising this aspect when making choices.

  • Greater Focus on Social Issues: Society's attention is directed toward pressing issues, such as income inequality, human rights, and social justice. These concerns have transcended moral considerations to become integral factors in determining a company's long-term sustainability.

  • Regulatory Pressures: Governments worldwide are enacting regulations that compel responsible corporate behaviour. These regulations encompass labour practices, human rights, and environmental stewardship, and companies must align with evolving standards.

  • Investor Demand: Investors have recognised the correlation between ESG performance and financial resilience. Companies with robust ESG practices, especially in the social sphere, are viewed as resilient and attractive investment options.

  • ESG's Impact on Financial Performance: Extensive research consistently demonstrates that companies excelling in ESG practices, particularly on the social front, tend to outperform their peers in the long run. Social sustainability not only mitigates risks but also fosters financial strength.


The Role of Technology in Managing ESG's Social Aspect

In this data-driven era, technology plays a pivotal role in ensuring the quality and accessibility of ESG data. Given that many social impact metrics are qualitative, the data analytics tools serve as indispensable instruments for tracking and analysing social impact and ESG performance. Moreover, technology actively advocates for ethical and responsible technology usage, safeguarding sensitive data, and promoting digital inclusion.

ESG initiatives are not transient; they are the foundation of a responsible and sustainable future. It’s no wonder there’s an increase in HR practices for environmental impact and AI-Driven Green HRM.

Within the dynamic landscape of human resource management (HRM), there's a noticeable trend towards sustainable practices taking shape. Green HRM, a burgeoning concept, emphasises the integration of environmental considerations into HR strategies and functions, aimed at reducing an organisation's environmental footprint, while enhancing its social responsibility.

These strategies may include:

  • Promoting green initiatives.
  • Implementing eco-friendly policies.
  • Fostering a culture of environmental awareness among employees.

 As businesses place growing importance on sustainability and people aspects aligned to social, the HR function is adapting to adopt eco-conscious initiatives, alongside harnessing advanced technologies, such as artificial intelligence (AI) to enhance efficiency and foster innovation.


The future starts with an “S”

Elevating the "S" in ESG transcends corporate responsibility; it is a strategic outline that will help define the identity of a firm as a trailblazer. By integrating these social practices into operations, organisations will not only enhance ESG performance, but also contribute to a society built on inclusivity, equity, and sustainability.

As we navigate this era of heightened ESG awareness, organisations commitment to the "S" will not only enhance reputation but also create a profound and positive human impact. The "S" is not merely an element of ESG; it is the heartbeat of sustainability.

B2B tech marketing professionals have a chance to make a significant impact. Unlock the benefits of addressing your organisation’s ESG strategy – get in touch with the team today.