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Award-finalist case study: Making your brand front of mind

49 min listen

How do you make your brand front of mind in a crowded marketplace? And how should your actions differ if you’re a new entrant or an established player?

We hear about the strategies Stefy and her media team use to achieve this differentiation. And how recent success with AVEVA has led to a nomination for ‘Best Brand Initiative’ at the B2B Marketing Awards.


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