---
title: "Innovation insights 3: Personalisation"
description: In today's episode, we talk to Nick Mason, founder and CEO of Turtl about the most effective ways to personalize B2B marketing content.
---

# Innovation insights 3: Personalisation

**52 min listen**

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### What is the “uncanny valley” of personalisation, and can we make it to the other side?

In today's episode of The Tech Marketing Podcast, we talk to Nick Mason, founder and CEO of Turtl about the most effective ways to personalise B2B marketing content.

 

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