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Brave ideas: Experimentation and risk-taking in B2B marketing

49 min listen

In an industry deluged with dull, cookie-cutter campaigns, taking creative risks is one of the best ways to differentiate.

Jon and Harry are joined by Twogether’s in-house creatives, Leigh Holdway and Glenn Carey, to discuss the importance of disruptive creativity in B2B marketing and why playing it safe is the greatest risk of all.


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