---
title: Tech vs. creativity
description: What’s the hardest-hitting discipline in modern B2B marketing? We chat top campaigns, movie analogies and more to bring you answers.
---

# Tech vs. creativity

**33 min listen**

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### What’s the hardest-hitting discipline in modern B2B marketing?

Classic creative powers? Or the new tech that’s transforming delivery? We chat top campaigns, movie analogies and more to bring you answers.

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