Just BE


A superior marketing solution for the superior backup solution

Veritas Backup Exec is the leading backup solution for small to mid-sized organisations, protecting against Ransomware and other cyberthreats, offering robust support for key processes like data governance and compliance. Providing a unique, single solution for Physical Virtual and Cloud infrastructures, it reduces complexity and removes the need for multiple point solutions.

The BE division needed simple go-to-market messaging and materials that would resonate clearly with its audience – slightly smaller than Veritas’ typical enterprise base – and “Just BE” (the BE standing for Backup Exec) delivered it. Forming the basis of a global demand generation campaign focusing Ransomware, Microsoft Azure and GDPR use cases, Just BE made it clear that Backup Exec is the only solution users need.

Data protection as it should BE. Unified. Just BE.


  • A structured, multi-faceted campaign to enable a quick turnaround Q2 launch
  • Create awareness of BE’s proposition for Ransomware and other use cases
  • Generate leads and ROI – aiming for 725 SQLs, 253 Deals, 6.4 ROI on sales

Want to know how we did it?