our work > ServiceNow Partner Assessment

Driving true
partner potential

As a Fortune500 company with over 7,000 customers, ServiceNow offers an intelligent platform for digital transformation, to optimise processes, make work more intuitive, and create new value. But in such a competitive environment, they needed a better way to understand their partner’s marketing maturity, a new way to gauge their partner relationships, and a healthier way to identify common capability gaps. So they turned to Twogether for support.

Maturing marketing

ServiceNow wanted to upgrade their ways of working approach to their partner network. But with no way to gauge their partner relationships, nor a way to recognise capability gaps, understanding their partner’s needs was nearly impossible.

To master this partner understanding, ServiceNow needed to focus on:

Where the gaps are in their partner’s marketing maturity and how they can be filled to drive ROI in the future.
Determining the cohesity of the combined strategy and market messaging between the partner and ServiceNow.
Identifying common capability gaps so ServiceNow can provide efficient and streamlined support to partners.

To understand, identify, and evaluate the 3 focus areas, ServiceNow needed a whole new assessment approach. One with an updated framework that would focus on truly helping evaluate their partners.

Perfecting partnerships

The partner assessment provided ServiceNow with a strategy that better focussed their resources. Resulting in the creation of more precise joint marketing plans and understanding their partners on a deeper level.

Revisiting the project objectives, this meant:

A developed scoring methodology to indicate partner maturity against each pillar and each stage of the buying cycle. ServiceNow could then recommend ways to drive best practices.
A comprehensive scoring methodology to highlight gaps in relationship health and give recommendations to align strategy and messaging.
A thorough scoring methodology to identify common challenges and make recommendations to help support partner needs.
Partners requested a ServiceNow counterpart for collaboration on marketing strategy and campaign planning, and also highlighted a lack of awareness of available resources and the Global Solutions Framework.

The results?
Closer collaboration, better service, and a greater understanding of partner relationships with ServiceNow.