27 min listen
96 | Unlocking growth in B2B: Navigating all-weather marketing and creative success
For those who couldn't join our event with the LinkedIn B2B Institute last month, you're in for a...
Hitachi Vantara's offering had never been stronger. And with 59% of ITDM's accelerating digital transformation, there was no better time to capitalise on demand. But with strong competition investing heavily to capture attention, Hitachi Vantara required a new intelligent approach to demand generation.
With 59% of IT decision-makers accelerating digital transformation, Hitachi Vantara recognised the market was primed to amplify their offering.
However, with high market demand came a high level of competition, as competitors poured investment into capturing decision-maker attention. And whilst Hitachi Vantara already ran multiple demand generation campaigns, they needed a way to unify their global approach.
To capitalise on the revenue potential, they required an intelligent campaign that fully optimised demand generation across all of their channels, increasing both visibility and familiarity. A strategy that elevated them above the market noise.
The new ‘Demand Generation Engine’ hit top gear, succeeding in providing Hitachi Vantara with an ownable territory, that elevated brand familiarity and significantly increased their pipeline.
They outperformed their competition, smashed their targets and ultimately reduced cost, as seen from these stunning results:
Our focused demand generation program drove not just MQLs, pipeline and revenue… but also reactivated dormant customers and increased our brand awareness across customers and prospects.
Hitachi Vantara
2023
Best multi-channel campaign
2023
Most commercially successful campaign
27 min listen
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