Hitachi Vantara's offering had never been stronger. And with 59% of ITDM's accelerating digital transformation, there was no better time to capitalise on demand. But with strong competition investing heavily to capture attention, Hitachi Vantara required a new intelligent approach to demand generation.
With 59% of IT decision-makers accelerating digital transformation, Hitachi Vantara recognised the market was primed to amplify their offering.
However, with high market demand came a high level of competition, as competitors poured investment into capturing decision-maker attention. And whilst Hitachi Vantara already ran multiple demand generation campaigns, they needed a way to unify their global approach.
To capitalise on the revenue potential, they required an intelligent campaign that fully optimised demand generation across all of their channels, increasing both visibility and familiarity. A strategy that elevated them above the market noise.
2023
Best multi-channel campaign
2023
Most commercially successful campaign
