Sungard Availability Services:
Tame the Bear


monthly pipeline of recurring revenue
higher than industry average engagement rates
return on investment
conversion of web visits into sales meetings


Fast, furry-ous lead generation for Sungard AS

No company name. No branding. Just a fur-covered mailer that roared as you opened it. This was the provocative first phase of the ‘Tame The Bear’ campaign we developed for Sungard AS, targeting senior IT decision makers across Europe.

The bear in question was today’s complex and increasingly unpredictable IT environment. We helped Sungard AS extend an expert helping hand to customers, with links to unique personalised landing pages and a wealth of supporting material across multiple channels.


  • Intrigue and engage senior IT decision-makers, offering simplified control and management of their IT environments
  • Generate meetings with contacts at the top 5,000 Sungard AS accounts
  • Generate high-converting pipeline for contracts with monthly recurring revenue


The results of Tame The Bear far exceeded our expectations, and the creative has made a memorable impact. Our sales teams tell us customers are amused and intrigued by the mailer, and then fully engaged by the research. It’s a real vindication of the power of direct mail, especially when your audience is awash with digital campaigns.

Samson Husbands,
Senior Director, Global Demand Generation,
at Sungard Availability Services

Want to know how we did it?