39 min listen
78 | The Insider's Guide to Channel Meet Up 2023
Are you ready to take your channel marketing to the next level? If so, you should be joining us at...
Looking to maximise partner interactions with its Co-Marketing Builder TCMA (Through Channel Marketing Automation) tool, long-term Twogether customer Zebra Technologies, needed a fast, impactful answer.
Being a digital solutions, hardware, and software specialist with a global footprint operating across an enormous array of sectors and verticals, the company needed the resulting solution to incorporate similar strength, breadth, and depth. We soon delivered.
From retail to etail, healthcare to hospitality, and the public sector to the manufacturing sector, Zebra Technologies' global operational footprint is as broad and deep as its portfolio of digital, hardware, and software solutions.
Providing a range of key marketing resources to partners across these marketplaces and others, the company’s Co-Marketing Builder tool (delivered via Twogether’s partnermarketing.com TCMA SaaS product Campaign Builder) is similarly comprehensive.With dozens of Zebra partners immediately feeding back that the platform had already become much easier to navigate and use, there were quickly marked upticks in engagement, usage, and asset downloads alike.
Indeed, providing a useful quantitative and qualitative measure of just how much more popular, engaging, and useful the updated platform had become, the total number of asset downloads rose from just 12 between October 2020 and March 2021 (pre-roll out), to a massive 2,006 during the same period the following year – a 167 x improvement.
39 min listen
Are you ready to take your channel marketing to the next level? If so, you should be joining us at...
6 min read
As CEO of Twogether – incumbent B2B Marketing Agency of the Year, and a business across which many...
48 min listen
This week we're gaining some incredible channel insights from Tracy Walker, director of...
How our words often paint a thousand pictures when it comes to client results…