47 min listen
121 | Leading the charge: how vendors can equip partners for Gen AI
How generative AI is redefining partner strategies. This week, on The Tech Marketing Podcast, Jon...
Looking to maximise partner interactions with its Co-Marketing Builder TCMA (Through Channel Marketing Automation) tool, long-term Twogether customer Zebra Technologies, needed a fast, impactful answer.
Being a digital solutions, hardware, and software specialist with a global footprint operating across an enormous array of sectors and verticals, the company needed the resulting solution to incorporate similar strength, breadth, and depth. We soon delivered.
From retail to etail, healthcare to hospitality, and the public sector to the manufacturing sector, Zebra Technologies' global operational footprint is as broad and deep as its portfolio of digital, hardware, and software solutions.
Providing a range of key marketing resources to partners across these marketplaces and others, the company’s Co-Marketing Builder tool (delivered via Twogether’s partnermarketing.com TCMA SaaS product Campaign Builder) is similarly comprehensive.With dozens of Zebra partners immediately feeding back that the platform had already become much easier to navigate and use, there were quickly marked upticks in engagement, usage, and asset downloads alike.
Indeed, providing a useful quantitative and qualitative measure of just how much more popular, engaging, and useful the updated platform had become, the total number of asset downloads rose from just 12 between October 2020 and March 2021 (pre-roll out), to a massive 2,006 during the same period the following year – a 167 x improvement.
47 min listen
How generative AI is redefining partner strategies. This week, on The Tech Marketing Podcast, Jon...
3 min read
It’s critical to the continued success of your partner relationships to keep them fresh and...
48 min listen
Maximise growth by prioritising alignment, visibility and connection with your partnerships. On...
How our words often paint a thousand pictures when it comes to client results…