Turn up the
Volume


With a major new product showcase imminent in Miami, Splunk was aware that most of its global partners wouldn’t be able to attend in person.

Accordingly, it needed a simple, accessible way to excite and engage those partners, to communicate its new portfolio and the opportunities that delivers, and to show how Splunk would be supporting them in their drive to grow sales.

With a major new product showcase imminent in Miami, Splunk was aware that most of its global partners wouldn’t be able to attend in person.

Accordingly, it needed a simple, accessible way to excite and engage those partners, to communicate its new portfolio and the opportunities that delivers, and to show how Splunk would be supporting them in their drive to grow sales.

The central challenge was avoiding an over reliance on traditional comms channels such as email, which would likely alienate the audience, most of whom were already swamped with marketing messages.

twogether therefore set about finding a compelling way to bring Splunk’s new offerings to life while simultaneously playing to Splunk’s brand reputation as a true and innovation-led disruptor.

This saw us ditch the traditional, linear playbook common in such circumstances and instead design and build something completely new: the world’s first voice assistant-based partner portal – the Splunk Partner Alexa Skill.

Delivered alongside an in-depth podcast series and an over-arching voice strategy, ‘Turn up the Volume’, this has provided a whole new innovative way to engage and communicate with partners – and at a time and place that suits them.

Splunk’s Alexa Skill is currently being piloted, analysed, and refined, but the first twogether-produced podcast release quickly became Splunk’s fastest ever download.

Watch this space…

We were keen to communicate to our partners in modern and innovative ways. We introduced our first ever voice-led to partner campaign working with twogether via podcast timed with a wave of new product innovation announced at our global user conference.

The podcasts and interactive playbook(s) have turned out to be a highly effective way of engaging partners, with the podcasts becoming some of our most popular partner downloads on the partner portal.

I’m delighted with the results so far, and proud that Splunk has continued to innovate and smash boundaries, piloting a channel-focused Alexa Skill.

Director, Global Customer Advocacy & Showcases, Splunk
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