Samsung One


Samsung are globally recognized as a leader in technology. Yet for an established brand with such a diverse portfolio of services and software solutions, they did not have a formal partner program in place.

Samsung needed to launch and a run world-class B2B partner program that engaged partners and delivered their ambitious B2B growth plans for 2021.

Samsung are globally recognized as a leader in technology. Yet for an established brand with such a diverse portfolio of services and software solutions, they did not have a formal partner program in place.

Samsung needed to launch and a run world-class B2B partner program that engaged partners and delivered their ambitious B2B growth plans for 2021.

Starting from scratch, we designed a new program brand and identity, developed the messaging and positioning, as well as built solutions and tools to cover UX, logic, and data.

‘Samsung One’ pushed the boundaries as a new, data-driven, mobile first, partner experience, via an innovative mobile web app. This provided a central point giving easy access to all the tools available in the program through any device.

It was then rolled out through an integrated, multi-channel communication campaign that included social media, a video direct mailer, an eight-episode podcast series, and the online portal for sign-up and onboarding.

The strategy was built on four pillars: communication, education, motivation, and incentivization. The brand was brought to life by a messaging architecture that ensured the proposition was aligned with the priorities of B2B mobile resellers.

400+ new Tier 1 partners
4,500+ monthly platform users
53% partner engagement

twogether were fundamental at supporting us with the launch of a new partner program Samsung One. This was a brand-new channel marketing initiative that we took to market in November 2020. The program has been running for 6 months now and we are seeing continued success results.

twogether’s creativity whilst building our program’s marketing materials was second to none. They are exceptional at bringing to life technology solutions within the business space in a modernized and relatable way.

Head of Channel Marketing B2B at Samsung