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Creative effectiveness in B2B marketing

1 min read - by Tim Wilson-Frier - Senior Strategist

 

[1] McKinsey & Co., (2021), https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-every-business-needs-a-full-funnel-marketing-strategy

[2]  https://www.adobe.com/content/dam/acom/en/experience-cloud/research/roi/pdfs/business-impact-of-cx.pdf

[3] The B2B Effectiveness Code, B2B Institute (2021)

[4] https://www.gartner.com/en/marketing/insights/articles/three-key-gartner-marketing-predictions-2021