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Inspiring Inclusion on International Women's Day
The International Women’s Day campaign this year celebrates diversity and empowerment. It focuses...
Optimising disparate, fragmented marketing data to maximise brand impact, experience, revenue, and growth.
It’s ironic. Marketing has more data at its fingertips than ever before, but it’s so scattered and siloed that true intelligence has never been more elusive.
That’s seen martech integration and optimisation shift from being ‘nice-to-haves’, to critical strategic imperatives.
Unlocking impactful insight, shaping your strategy, and refining your tactics as campaigns unfold, we’ll help to transform your raw ‘uninformed’ marketing data into a source of accountable value - to transform marketing itself into a visible, credible source of revenues and growth…
We’ll clarify the link between your marketing and your revenue. Enhance and optimise your existing martech investments. Identify where new ones will have maximum impact. And drive and maximise ROI across the stack. All via an easy, platform-agnostic approach.
The result? A unified marketing tech stack that turns
those disparate,
disjointed data streams into configurable dashboards delivering timely,
comprehensive reporting and actionable, at-a-glance insight.
Data is everywhere. Everywhere. And within it lies incredibly powerful, impactful marketing insight. If you have the right tools to mine it that is. And few do.
Unless they work with us.
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The International Women’s Day campaign this year celebrates diversity and empowerment. It focuses...
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"Constraint creates Innovation." Siew Ting Foo, Global Head of Brand and Insights at HP. CMOs,...
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Identify the opportunities to improve your marketing effectiveness. This episode sees James...