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International Women's Day: How women are pulling together
As CEO of Twogether – incumbent B2B Marketing Agency of the Year, and a business across which many...
Looking to take its revenues to a different level, Sage UK and Ireland decided to identify those channel partners with the greatest potential and the appetite for helping it do so.
It needed strategic support though – specifically relating to the people, processes, and technologies surrounding its demand generation engine – and this saw it reach out to long-standing B2B marketing partner Twogether.
In common with many other tech vendors, Sage invests a great deal of time, effort, and money into optimising the performance of its channel ecosystem, and in helping maximise the go-to-market success of the partners that comprise it.
Deciding precisely where those resources should be deployed however, and in what volumes, is a perennial and often tricky challenge.The early results have necessarily been as non-metrical and qualitative as the processes itself, but the feedback from both Sage and its partners could not have been more positive.
Indeed, with our recommendations having been adopted, the process has quickly seen direct, marked, and tangible partner benefits. It has also enabled Sage to focus its community support efforts in a far more strategic way; to engage and help partners more directly, thereby strengthening relationships across the board.
6 min read
As CEO of Twogether – incumbent B2B Marketing Agency of the Year, and a business across which many...
48 min listen
This week we're gaining some incredible channel insights from Tracy Walker, director of...
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Where the tech channel is concerned, the more that things have changed over the years, the more...