Seeking peak partner potential

Who, when, where, and how?

In common with many other tech vendors, Sage invests a great deal of time, effort, and money into optimising the performance of its channel ecosystem, and in helping maximise the go-to-market success of the partners that comprise it.

Deciding precisely where those resources should be deployed however, and in what volumes, is a perennial and often tricky challenge. 

What level of support is required?

• What form should that support take?
• How do you ensure your investment sees a return?
• How do you ensure close and continued engagement?

Such questions aren't easily answered, especially in the absence of a clear, in-depth understanding of the partner organisations concerned, or of their relative marketing capabilities and maturity. Knowing that such projects fell precisely within Twogether's realm of expertise, Sage commissioned the agency to deliver a fresh view of its partner community, assess their respective marketing setups, and make appropriate recommendations.