Lenovo:
Tiny not Timid

Results

0
leads from ‘teaser’ asset alone
0
pipeline in the first week alone
0
pipeline to date

Overview

Generating hot prospects

This campaign turned up the heat under sales of Lenovo’s nifty little ThinkCentre Tiny desktops. We sent bottles of hot chilli sauce to top-tier contacts, pointing out that it’s the smallest chillis that pack the biggest punch. This got the audience truly fired up, producing more than $3 million in pipeline sales within a week. And the leads just kept getting warmer.

Goals

  • Put ThinkCentre Tiny products on the menu and boost awareness of Lenovo in the desktop space
  • Get the Lenovo sales teams engaged and excited
  • Boost sales, pipeline and meeting requests

Testimonials

This is the most commercially successful marketing campaign I have run to date – the pipeline accrued already (and it’s still coming in) is staggering and far surpassed our expectations. It’s amazing what a simple yet fun Direct Mail idea can do!

twogether are delivering us truly WOW marketing, and our sales team are really engaged too which is great to see. I’m already looking forward to our next project with twogether.

Fran Vickers,
EMEA Commercial End User Marketing Manager,
at Lenovo

Want to know how we did it?