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The Masters of B2B Marketing

Season 2 

An exclusive podcast series by ANA & Twogether

 
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Discover how leading marketers are revolutionising B2B strategies. 

Presenting 'The Masters of B2B Marketing', a podcast series from Twogether, in partnership with the Association of National Advertisers.

Tune in to captivating discussions from the ANA Masters of B2B Conference featuring an impressive lineup of guest speakers. Gain fresh insights and cutting-edge research on topics ranging from cracking the AI code to discovering true brand purpose, and so much more.

 

Meet the Masters of B2B

Move-makers and game-changers for the world's leading B2B brands.
Tune in to the incredible speakers who share their passion, knowledge and insights below.

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Deena Piquion 

Chief Growth and
Disruption Officer
Xerox

Reinventing Xerox: Transformation, Talent and Tech

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Jeff Lowe

EVP Chief
Commercial Officer,
SMART Technologies

CFO and CCO unite: Driving growth through collaboration

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Roula Nasser

Chief Financial Officer
SMART Technologies

CFO and CCO unite: Driving growth through collaboration

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Jonathan Knowles

Director,
Type 2 Consulting

Marketing measurement: The framework for board buy-in

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Linda Brunner

SVP, Head of IT Digital
Customer Experience
Siemens Healtineers

Embracing change: AI's impact on business transformation

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Bill Zengel

Senior Vice President
Association of National Advertisers

Thought leadership & AI power: Harnessing content in B2B

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Peter Weinberg

Co-Founder
Evidenza

Evidenza: The future of AI-driven market research

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Kate Rodgers

Head of Global Employer Brand,
GE Healthcare

A spin-off success: Brand storytelling that boosts demand

Inspiring insights from The Masters of B2B to the next gen of marketing leaders.

Hear from our industry-leading Masters of B2B Marketing as they impart their wisdom to The Masters of Tomorrow.

Tune in as they answer:
  • What advice would you share with the Masters of Tomorrow?
  • What are you most excited about within the B2B community?

 

From one generation to the next...

Hear from the current Masters of B2B Marketing as they impart their wisdom to The Masters of Tomorrow, as we ask them: 
  • What advice would you share with the Masters of Tomorrow? 
  • What are you most excited about within the B2B community?

 

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About the Association of National Advertisers

The Association of National Advertisers (ANA) has a clear mission: to drive growth for marketing professionals, brands and businesses, the industry, and humanity.

Through their 12-point ANA Growth Agenda, endorsed by the Global CMO Growth Council, they create Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members, and 20,000 brands, that collectively invest more than $400B in marketing and advertising annually.

If you'd like to learn more about their incredible membership, and how together we can drive B2B marketing forward, please get in touch!

Explore Season 1 of The Masters of B2B Marketing

Buzzing from all of the insights you've just heard?
We have plenty more content for you to delve into.

Check out Season 1 of The Masters of B2B Marketing featuring more incredible, industry-leading marketers.

Looking to become a master of B2B marketing?

If you're looking to elevate your career by engaging with and working alongside the best in B2B marketing, look no further than ANA and Twogether to achieve it. 

Get in touch and let's chat about the opportunities we can offer both you and your brand.