--- title: The Masters of B2B Marketing - ANA and Twogether Podcast image: https://www.wearetwogether.com/hubfs/unlocking%20growth.png --- # The Masters of B2B Marketing ## An exclusive podcast series by ANA & Twogether ![Logo-ana-2g-blue](https://www.wearetwogether.com/hubfs/Logo-ana-2g-blue.svg "Logo-ana-2g-blue") ### **Hear how world-class marketing experts push the limits of creativity and ingenuity.** Introducing The Masters of B2B Marketing, a Tech Marketing Podcast series, in collaboration with the [Association of National Advertisers](https://www.ana.net?utm_campaign=ANA%20Masters%20of%20B2B%20Conference&utm_source=Twogether&utm_medium=Landing%20Page). Listen to the most remarkable conversations from the[ ANA Masters of B2B Conference](https://www.ana.net/content/show/id/ms-b2banc-jun23?utm_campaign=ANA%20Masters%20of%20B2B%20Conference&utm_source=Twogether&utm_medium=Landing%20Page#about) with this incredible range of guest speakers. You'll hear the latest insights on advertising, analytics, attribution, alignment and much more. [ subscribe now ](https://thetechmarketingpodcast.buzzsprout.com/share)     # Meet the B2B Masters Pioneers, innovators, and leaders of the world's leading B2B brands. Say hello to the incredible keynote speakers that shared their insights. ![img-erik-petersen-2](https://www.wearetwogether.com/hs-fs/hubfs/img-erik-petersen-2.webp?width=1600&name=img-erik-petersen-2.webp "img-erik-petersen-2") ### Erik Petersen Senior Director, Brand and Advertising, Workday [**SaaS at the Superbowl: Has B2B creativity finally made the grade?**](https://www.buzzsprout.com/256695/13178348) ![img-lou-cohen](https://www.wearetwogether.com/hs-fs/hubfs/img-lou-cohen.png?width=1600&height=1600&name=img-lou-cohen.png "img-lou-cohen") ### Lou Cohen Director Digital and Demand Generation, Americas, EY [**Data, people, brand: 3 steers for innovation in turbulent times. **](https://www.buzzsprout.com/256695/13178099) ![img-bill-zengel](https://www.wearetwogether.com/hs-fs/hubfs/img-bill-zengel.webp?width=1600&height=1600&name=img-bill-zengel.webp "img-bill-zengel") ### Bill Zengel Senior Vice President, B2B Practice, ANA [**B2B purchasing is being revolutionised. And marketing is now front and centre**](https://www.buzzsprout.com/256695/13192762) ![img-therese-parkes](https://www.wearetwogether.com/hs-fs/hubfs/img-therese-parkes.webp?width=1600&height=1600&name=img-therese-parkes.webp "img-therese-parkes") ### Therese Parkes Industry Director, Tech B2B, Google [**The power sits with marketing. Time to get the glory.**](https://www.buzzsprout.com/256695/13178089) ![img-jeff-lowe](https://www.wearetwogether.com/hs-fs/hubfs/img-jeff-lowe.webp?width=1600&height=1600&name=img-jeff-lowe.webp "img-jeff-lowe") ### Jeff Lowe EVP Chief Commercial Officer, SMART Technologies [**No mo CMO. What really happens when you align with Sales. **](https://www.buzzsprout.com/256695/13178038) ![img-nghia-karoll](https://www.wearetwogether.com/hs-fs/hubfs/img-nghia-karoll.png?width=1600&height=1600&name=img-nghia-karoll.png "img-nghia-karoll") ### Nghia Karoll Senior Director, Demand Generation, Americas, ServiceNow [**High-impact demand strategy: Changing mindsets for incredible results.**](https://www.buzzsprout.com/256695/13192785) ![img-linda-brunner](https://www.wearetwogether.com/hs-fs/hubfs/img-linda-brunner.webp?width=1600&height=1600&name=img-linda-brunner.webp "img-linda-brunner") ### Linda Brunner SVP, Head of IT Digital Customer Experience, Siemens Healthineers [**The art & science of marketing. Insights and advice from a data-driven marketing leader**](https://www.buzzsprout.com/256695/13178289) ![img-david-blackburn](https://www.wearetwogether.com/hs-fs/hubfs/img-david-blackburn.png?width=1600&height=1600&name=img-david-blackburn.png "img-david-blackburn") ### David Blackburn Head of Digital Marketing, ProShares, B2B Committee Chair, ANA [**Caution and curiosity: how to handle AI in financial services**](https://www.buzzsprout.com/256695/13192740) ![img-nancy-casey](https://www.wearetwogether.com/hs-fs/hubfs/img-nancy-casey.png?width=1600&height=1600&name=img-nancy-casey.png "img-nancy-casey") ### Nancy Casey Group Head and Group Vice President, Oracle [**Panel discussion: Building stronger relationships with CFOs and CEOs**](https://www.buzzsprout.com/256695/13178322) ![img-audrey-melofchik](https://www.wearetwogether.com/hs-fs/hubfs/img-audrey-melofchik.png?width=1600&height=1600&name=img-audrey-melofchik.png "img-audrey-melofchik") ### Audrey Melofchik Chief Executive Officer, North America, Wunderman Thompson [**Panel discussion: Building stronger relationships with CFOs and CEOs**](https://www.buzzsprout.com/256695/13178322) ![img-peter-fader](https://www.wearetwogether.com/hs-fs/hubfs/img-peter-fader.png?width=1600&height=1600&name=img-peter-fader.png "img-peter-fader") ### Peter Fader Professor of Marketing, The University of Pennsylvania [**Panel discussion: Building stronger relationships with CFOs and CEOs**](https://www.buzzsprout.com/256695/13178322) # Meet the hosts ![img-jon-busby-2](https://www.wearetwogether.com/hs-fs/hubfs/img-jon-busby-2.png?width=1600&name=img-jon-busby-2.png "img-jon-busby-2") ### Jon Busby Chief Technology Officer, Twogether As CTO for B2B Marketing Agency of the Year, Jon helps enterprise tech brands define their digital strategy and engage their audience in new ways. ![img-sonia-david-1](https://www.wearetwogether.com/hs-fs/hubfs/img-sonia-david-1.webp?width=1600&height=1600&name=img-sonia-david-1.webp "img-sonia-david-1") ### Sonia David Vice President, Business Marketing, ANA A marketing professional with 15+ years of experience in increasing brand awareness, building media strategies, and establishing consistent messaging. # Looking to become a master of B2B marketing? [ subscribe now ](https://thetechmarketingpodcast.buzzsprout.com/share) If you're looking to elevate your career by engaging with and working alongside the best in B2B marketing, look no further than ANA and Twogether to achieve it.  [Get in touch](https://www.wearetwogether.com/contact-us) and let's chat about the opportunities we can offer both you and your brand. ## About the Association of National Advertisers The [Association of National Advertisers](https://www.ana.net?utm_campaign=ANA%20Masters%20of%20B2B%20Conference&utm_source=Twogether&utm_medium=Landing%20Page) (ANA) has a clear mission: to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Through their 12-point ANA Growth Agenda, endorsed by the Global CMO Growth Council, they create Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members, and 20,000 brands, that collectively invest more than $400B in marketing and advertising annually. If you'd like to learn more about their incredible membership, and how together we can drive B2B marketing forward, please [get in touch](https://www.wearetwogether.com/contact-us)! ## Explore our latest insights [ view all ](https://www.wearetwogether.com/insights) [**featured** 43 min listen ### 99 | Drive revenue with a 'SMART' approach to sales and marketing alignment Sales and Marketing Accelerating Revenue together. Now that's SMART. This week we're joined by... read more ](https://www.wearetwogether.com/podcasts/drive-revenue-with-a-smart-approach-to-sales-and-marketing-alignment) [**featured** 35 min listen ### 86 | No mo CMO. What really happens when you align with Sales. Sales and marketing alignment. We all talk about it. Someone’s finally gone and done it. Wrap your... read more ](https://www.wearetwogether.com/podcasts/what-really-happens-when-you-align-with-sales) [**featured** 24 min listen ### 94 | How marketers can build stronger relationships with CFOs and CEOs How can CMOs go beyond demand generation and help drive business strategy? What do they need to... read more ](https://www.wearetwogether.com/podcasts/how-marketers-can-build-stronger-relationships-with-cfos-and-ceos) [view all insights](https://www.wearetwogether.com/case-studies)