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The Masters of B2B Marketing

An exclusive podcast series by ANA & Twogether


Hear how world-class marketing experts push the limits of creativity and ingenuity.

Introducing The Masters of B2B Marketing, a Tech Marketing Podcast series, in collaboration with the Association of National Advertisers.

Listen to the most remarkable conversations from the ANA Masters of B2B Conference with this incredible range of guest speakers. You'll hear the latest insights on advertising, analytics, attribution, alignment and much more.



Meet the B2B Masters

Pioneers, innovators, and leaders of the world's leading B2B brands.
Say hello to the incredible keynote speakers that shared their insights.


Erik Petersen

Senior Director,
Brand and Advertising,


SaaS at the Superbowl: Has B2B creativity finally made the grade?


Lou Cohen

Director Digital and Demand Generation, Americas,

Data, people, brand: 3 steers for innovation in turbulent times. 


Bill Zengel

Senior Vice President, B2B Practice,

B2B purchasing is being revolutionised. And marketing is now front and centre


Therese Parkes

Industry Director,
Tech B2B,

The power sits with marketing. Time to get the glory.


Jeff Lowe

EVP Chief
Commercial Officer,
SMART Technologies

No mo CMO. What really happens when you align with Sales. 


Nghia Karoll

Senior Director, Demand Generation, Americas,

High-impact demand strategy: Changing mindsets for incredible results.


Linda Brunner

SVP, Head of IT Digital
Customer Experience,
Siemens Healthineers

The art & science of marketing. Insights and advice from a data-driven marketing leader


David Blackburn

Head of Digital Marketing, ProShares, B2B Committee Chair, ANA

Caution and curiosity: how to handle AI in financial services


Nancy Casey

Group Head and Group Vice President,

Panel discussion: Building stronger relationships with CFOs and CEOs


Audrey Melofchik

Chief Executive Officer,
North America,
Wunderman Thompson

Panel discussion: Building stronger relationships with CFOs and CEOs


Peter Fader

Professor of Marketing,
The University of Pennsylvania

Panel discussion: Building stronger relationships with CFOs and CEOs

Meet the hosts


Jon Busby

Chief Technology Officer, Twogether

As CTO for B2B Marketing Agency of the Year, Jon helps enterprise tech brands define their digital strategy and engage their audience in new ways.


Sonia David

Vice President, Business Marketing, ANA

A marketing professional with 15+ years of experience in increasing brand awareness, building media strategies, and establishing consistent messaging.

Looking to become a master of B2B marketing?

If you're looking to elevate your career by engaging with and working alongside the best in B2B marketing, look no further than ANA and Twogether to achieve it. 

Get in touch and let's chat about the opportunities we can offer both you and your brand.

About the Association of National Advertisers

The Association of National Advertisers (ANA) has a clear mission: to drive growth for marketing professionals, brands and businesses, the industry, and humanity.

Through their 12-point ANA Growth Agenda, endorsed by the Global CMO Growth Council, they create Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members, and 20,000 brands, that collectively invest more than $400B in marketing and advertising annually.

If you'd like to learn more about their incredible membership, and how together we can drive B2B marketing forward, please get in touch!