Established in 2017, Pent Up is a charity that helps military veterans recover from the lasting impacts of Post-Traumatic Stress Disorder (PTSD) through the proven effects of sports participation – specifically modern pentathlons, hence its name.
The charity’s work is funded entirely by public donations and via any sponsorship raised by participants so, whether among those it could help or others who might feel compelled to donate and/or offer their support, its public profile is crucial.
That being the case, Twogether’s first aim was to create a distinctive, instantly recognisable identity and supporting assets and materials for the Pent Up brand.
Given that many of the veterans that choose to engage with the charity aren't comfortable with their images being used in event footage or photography, all our activities had to be conducted with a high degree of consideration and sensitivity however.
