After 10 years at Twogether, I can reflect on our journey as an agency and how much the industry has changed. Yet, in many ways, some things have stayed the same. We’ve evolved and adapted, launched new content innovations, expanded media services, delivered boundary-breaking creative campaigns, pushed the limits in video and interactive digital, won countless golds at the B2Bs and ANA Awards, embraced experiential, and launched our first Agentic AI solution… I could go on. But I won’t.
So, what has stayed the same?
The fact that we’ve simply never stood still.
Winning Agency of the Year three times in five years comes down to one defining motto:
“ABM - Always Be Moving.”
(Wait, that might already be a thing... but not sure it’ll catch on. 😊)
Anyway, back to the story.
The journey never really ends. There’s no final destination — just constant evolution. We become the best version of ourselves so we can deliver the best work, the strongest business outcomes, and the most meaningful impact for the clients we care so deeply about. That’s our mission. That’s our purpose. It’s why I joined this industry and why I bloody love it.
This next chapter for us isn’t just monumental — it’s foundational to who we are.
We continue to evolve, and now we open a bold new chapter in Twogether’s story. As we redefine how engaging, connected, and captivating customer journeys are built, the next piece of our story unfolds.
With AI shaking up how we work and think, it’s time to rethink how it shapes the customer journey. That’s where JourneyLab comes in, our intelligent second brain, designed to inform smarter journeys that work harder and deliver more sticky experiences.
As a creative at heart (insert shameless plug for my electronic music hobby here!), my curiosity is always banging at the door of my mind, asking questions like:
- How do we use bold, memorable, and distinctive ideas (delivered through the most effective media channels) to drive real attention and retention in B2B?
- Where do our prospects hang out and get their influence? What kind of content do they trust — and why?
We start putting the pieces of the puzzle together, and we get a firm picture of effectiveness, built on objectivity, not subjectivity. Where insights become foresights, and emotion ignites engagement. All faster than ever before.
Now it’s getting interesting.
And I think you’ll find it interesting too.
So, what now?
We’ve united five of the brightest brands in B2B marketing. People I’ve proudly called frenemies over the years, I now get to call colleagues. Twogether. Agent3. Velocity. Publitek. This Machine. (Check out the new brand at pretzl.com)
To some, this may feel like a blended family. To us, it already feels like getting the family back together.
Our great minds have come together (I feel like that together is missing a ‘W’ 😅) to create something genuinely unique, inspiring, and ready to adapt to the ever-changing B2B landscape.
We’re putting People and Technology at the core of the agency — and our clients at the heart of everything we do. After all, that’s why we’re here.
So, what’s next?
The story is ours to write.
And we’ve got the ideas, the energy, the talent, and the innovation to deliver like never before. Because when strategy, creativity, innovation, and media truly connect — magic happens.
Welcome to Pretzl.
To find out more about our mission and journey, why not drop me a line and let’s arrange a cup of tea? I can already hear you thinking about a pretzel to go with it... oh, go on then.
Or if you want to understand what we are really about, then head to pretzl.com
