4 ways to help resellers get more from your MDF

Marketing Concierge: 4 ways to help resellers get more from your MDF

$50 billion – that’s approximately how much marketing funding is left unspent annually by resellers in the US alone, according to recent insight by Google and IDC. That’s almost 50% of the funds made available to resellers.

It also suggests that only 8% of funding is spent on digital marketing – because resellers rightly feel that events and telemarketing, where they can see and talk to prospects, are more direct.

So, just why are resellers leaving so much free cash on the table?…

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